GrowthBoss — Closing Protocol
February 26, 2026 · Built by Claudette AI

💼 ACME Pacific + DundasPrint
Closing Protocols

Two post-discovery deals. $77K+ in combined pipeline. Both need to close this week.
ACME Pacific Repairs
$41,464
⏰ 10 days cold — Ranjit Ratra · BC
DundasPrint
$35,964
🔴 Proposal expires Mar 5 — Antonio · Toronto
Combined MRR Potential
$6,494
Both close = $50K MRR is real 🎯
Deal 1 — ACME Pacific Repairs
🚨
10 Days Cold — Q1 Enterprise Window Is Closing Discovery call: Feb 16. One follow-up email sent Feb 22. No response tracked. Hospital and university procurement teams finalize vendor contracts in Q1 (Jan–Mar). Every day without contact narrows the window. Send TODAY.

📋 Deal Intelligence — ACME Pacific Repairs

ContactRanjit Ratra — Owner
BusinessACME Pacific Repairs — Commercial appliance repair (hospitals, universities, hotels) · BC
Est. Founded1988 — 37 years in business
The GapOnly 1 online review after 37 years. Competitor Triton: 422 reviews + 10 years. Invisible online despite elite track record.
ICP AngleFacility managers + university procurement teams Google vendors before contacting. ACME is invisible at the critical search moment.
Deal Value$3,497/mo + $5,500 setup = $41,464/yr
Discovery DateFebruary 16, 2026 (10 days ago)
ProposalV2 exists: acme-pacific-repairs-proposal-v2.html
Why NowQ1 = institutional vendor planning season. Window closes March 31.
Step 1 — TODAY

📧 Re-Engagement Email (Send Today, Feb 26)

Send: Feb 26, 10–11 AM Tone: Thoughtful, adds new value Goal: Book proposal review call
Step 2 — Day 2-3

📞 Proposal Presentation Call Script

Date: Feb 27–28 Duration: 20–30 min Goal: Walk through proposal → soft close

📞 Call Script — Ranjit Ratra · ACME Pacific

Opening (30 sec)
"Ranjit, hey — it's Gabriel from GrowthBoss. Thanks for making time. I've got the full proposal pulled up — takes about 20 minutes, and I want to show you specifically how we'd handle the Triton gap. Does that work for you?"
✅ Name Triton immediately — makes it real and specific from second one.
Diagnosis (2 min)
"Before I jump in — I want to make sure I've got this right. When a hospital facilities manager or a university procurement team is vetting vendors for next fiscal year — how are most of them finding ACME right now? Is it word of mouth, or are they searching online?"
✅ Let him tell you the problem. His words will sell the solution better than yours.
Proposal Walk (10 min)
"So here's what jumped out at me when I built this. You have a credential no competitor can touch — 37 years serving hospitals and universities. Triton has 10 years and 422 reviews. ACME has 37 years and 1 review. That means every time a procurement manager Googles your category in BC, Triton wins on trust signals — not quality." "What we do in months 1 through 3 is close that gap aggressively. Website redesign [Slide X], reputation management with systematic review capture from past clients [Slide Y], and LinkedIn authority content positioning you as the 37-year expert [Slide Z]. By month 4, when a facility manager searches commercial appliance repair in BC, ACME looks like the obvious choice."
Soft Close
"Here's my honest take, Ranjit — Q1 is the vendor selection window for most hospitals and universities in BC. March is when those decisions get finalized. If we start in March, we're building your digital presence while that window is still open. If we wait until April, you're optimized for Q2 procurement cycles instead." "The recommended package is $3,497/month with the $5,500 setup one-time. I can also show you the entry-level option if you want to start lighter and scale up — but I honestly think the full package is the right move for a 37-year business that needs to catch up fast." "Which of those two conversations makes more sense for where you're at?"
✅ End with a choice, not a yes/no. Forces engagement not avoidance.
If Voicemail
"Hi Ranjit, this is Gabriel from GrowthBoss — calling about the proposal I sent over. I wanted to share some specific intel on the Q1 procurement window for commercial repair vendors in BC — relevant to the Triton gap we talked about. Quick 10-minute call this week? I'm at 647-916-3019. Looking forward to it."
Step 3 — Day 5 (Mar 3)

📧 "Q1 Window Closing" Follow-Up

Date: March 3, Tuesday Subject: Short + specific urgency
Step 4 — Day 6-7 (Mar 4)

📱 SMS/Text Backup

Date: Mar 4, afternoon Use if no email response
Step 5 — Day 10 (Mar 8)

📧 Final "Slot" Email

Date: March 8 — International Women's Day (appropriate timing if pivot works) Tone: Graceful, no pressure
ACME — Objection Handlers
❌ "We get all our business from referrals"
That's how great businesses operate — and it means your work speaks for itself. But referrals cap your growth at your current network. When hospital procurement managers are vetting vendors outside their referral list, they can't find you. That's the gap we close.
→ "Referrals get you the first contract. Digital presence gets you the next 10."
❌ "The price is too high for a small business"
ACME isn't a small business — it's a 37-year commercial enterprise with institutional clients. The investment is $3,497/month. One new hospital contract worth $20–50K/year more than covers that. And we build the systems to land more of those contracts, not just one.
→ "One enterprise contract = ROI. We help you land more of them."
❌ "I need to think about it"
Absolutely — what specifically is giving you pause? Is it the timing, the investment, or something else about the approach? [Listen.] OK — what would make you feel confident enough to move forward? [Listen.] The Q1 procurement window closes end of March — that's the one timing variable worth noting.
→ Identify the real objection, then address it specifically.
❌ "We don't have time to deal with marketing"
You don't have to. That's the point. We do it all — you spend 30 minutes a month on a call with us. The content, the strategy, the publishing, the ads — that's our job. You focus on the repairs. We make sure the right people can find you.
→ "Your job is the repairs. Our job is making sure clients find you."
ACME — Pricing Options
Entry
$1,497
/month + $2,500 setup
$20,464/yr total
• Social media (2 platforms)
• Google My Business optimization
• Review generation system
• Monthly reporting
Recommended
$3,497
/month + $5,500 setup
$41,464/yr total
• New enterprise website
• Social media (4 platforms)
• LinkedIn authority content
• Paid ads (Google + LinkedIn)
• Reputation management
• Monthly strategy call
Full Engine
$5,500
/month + $5,500 setup
$71,500/yr total
• Everything in Recommended
• Case study production
• RFP response copywriting
• Video content (2/mo)
• Weekly strategy sessions

💬 Verbatim Close Line — Use This

"Ranjit, you've built 37 years of trust client by client. Triton is winning online not because their work is better — but because their reputation is visible and yours isn't. We change that. And Q1 is the window to do it."
ACME — 10-Day Closing Calendar
Date Action Channel Priority
Feb 26 (TODAY) Re-engagement email — "One thing I noticed after our call" Email 🔥 URGENT
Feb 27–28 Call: proposal presentation + soft close (if no reply) Phone 🔥 KEY
Mar 3 "Q1 Vendor Window Closing" follow-up email Email ⚡ SEND
Mar 4 SMS/Text backup (if no email reply) SMS ⚡ BACKUP
Mar 8 "Closing out the slot" final graceful exit email Email 📬 Final
Deal 2 — DundasPrint
🔴
PROPOSAL EXPIRES MARCH 5 — That's 7 days from now. Antonio has the proposal in hand. No response. If G doesn't close this by Mar 5, the proposal expires and the deal resets cold. Send TODAY.

📋 Deal Intelligence — DundasPrint

ContactAntonio — Owner
Emailinfo@dundasprint.com
BusinessDundasPrint — Print + design services · Toronto, ON
The IronySells visual design/print services — but has a near-invisible digital presence. Competitors one Google search away. Their own product is the best pitch for social media.
OpportunityPrint businesses thrive when they show their work visually — portfolio posts, before/afters, print process content drives both B2B and B2C leads.
Deal Value$2,997/mo = $35,964/yr (Revenue Partner package)
Proposal SentFebruary 20, 2026
Proposal Valid UntilMarch 5, 2026 — 7 days left
Why NowSpring = peak demand for print (events, signage, graduation, Mother's Day). March is when businesses reorder collateral. Antonio's highest-revenue quarter is Q2.
Step 1 — TODAY

📧 Proposal Follow-Up + Spring Urgency (Send Today)

Send: Feb 26, 12–1 PM Tone: Warm, adds new value (spring timing) Goal: Get reply + book a call
Step 2 — Day 2-3

📞 Phone Call — Proposal Walk Script

Date: Feb 27–28 Duration: 20 min Goal: Walk proposal → confirm spring timing → soft close

📞 Call Script — Antonio · DundasPrint

Opening
"Antonio, hey — it's Gabriel from GrowthBoss. I sent over a proposal for DundasPrint last week — wanted to catch you before the spring rush hits. Do you have 20 minutes to walk through it?"
Qualifying Question
"Before I dig into the proposal — I want to understand where most of your new clients are coming from right now. Is it mostly word of mouth, or are people finding you online?"
✅ Listen carefully — if he says "referrals," you have the exact same angle as ACME: referrals cap growth at the size of your existing network.
The Visual Irony Hook
"Here's the thing I kept thinking about while building your proposal — DundasPrint makes visual work for a living. Your product is inherently Instagrammable. A roll of event banner coming off the press, a before/after of a business card redesign, a rack card for a restaurant client — that's scroll-stopping content. You're sitting on a content goldmine and not showing it."
Proposal Walkthrough (10 min)
"So what we build for you over the first 90 days is this: portfolio-style Instagram content that shows your print work [walk through], LinkedIn positioning for the B2B side targeting event planners and marketing agencies [walk through], and Meta/Google ads targeting businesses in Toronto that are searching for print vendors right now. By April, when spring print orders start coming in, you're showing up."
Soft Close + Deadline
"The proposal is locked at $2,997/month until March 5 — after that I'll need to reprice it based on current onboarding slots. I have one spot available for March start. Does the Revenue Partner package feel like the right fit, or do you want to talk through a lighter entry point first?"
✅ March 5 deadline is real — use it authentically, not as manipulation.
If Voicemail
"Hi Antonio — Gabriel from GrowthBoss. Calling about the DundasPrint proposal — it's valid until March 5 and I wanted to walk you through the spring timing angle before it closes. Quick call this week? 647-916-3019. Thanks."
Step 3 — Day 5 (Mar 3)

📧 "2 Days Left" Urgency Email

Date: March 3 — Tuesday Tone: Direct, creates real urgency
Step 4 — Day 6 (Mar 4)

📱 SMS Backup

Date: Mar 4, 2–3 PM Use if no email reply
Step 5 — Mar 5

📧 Final Day / Graceful Exit

Date: March 5, 9–10 AM Tone: Professional, no pressure, leaves door open
DundasPrint — Objection Handlers
❌ "We don't need social media — we're B2B"
B2B buyers are on Instagram and LinkedIn too — especially the event planners, marketing directors, and restaurant owners who are your best clients. They're evaluating vendors visually before they ever call. A print company with no visual portfolio online is losing deals to competitors who have one.
→ "Your B2B clients find you the same way everyone finds everyone: Google + social."
❌ "We don't have content to share"
You literally make the content every day. A roll of custom event banner, a finished business card set, a restaurant menu fresh off the press — that's portfolio content. We photograph or request the finished work and turn it into posts. You just need to send us a photo after each job.
→ "Your output IS the content. We just need to capture it."
❌ "The price is too high"
Fair. Let's put it in print terms: if one new corporate client finds you through Instagram and places a $5,000 order — that's more than the first month's fee. And we're targeting exactly those clients (event companies, restaurants, agencies) who reorder every quarter. The math usually flips in month 2.
→ "One B2B client from social = month's fee paid. We find them."
❌ "I want to wait until things slow down"
Spring is your peak season — we want to be live before it, not after. If we start in March, you're showing up during the highest-order period of your year. If we start in May, you've given the spring window to whoever in Toronto IS showing up on social. The best time to build the engine is before you need it.
→ "We need to be live before the rush, not after it."
DundasPrint — Pricing Options
Starter
$997
/month · 3-month minimum
$11,964/yr
• Instagram content (3x/week)
• Google My Business optimization
• Monthly performance report
• Portfolio photography guide
Revenue Partner
$2,997
/month · 12-month term
$35,964/yr
• Instagram + LinkedIn + Facebook
• Meta + Google Ads management
• B2B lead gen content strategy
• Monthly strategy call
• Quarterly content shoots
Growth Engine
$4,997
/month · 12-month term
$59,964/yr
• Everything in Revenue Partner
• Video content (reel production 4/mo)
• Email marketing (existing clients)
• Paid social management $3K+/mo
• Weekly check-ins

💬 Verbatim Close Line — Use This

"Antonio, you produce some of the best visual work in the city — and none of it is showing up where your next client is looking. Every job you complete is a piece of content you're not using. Let's change that before spring gets busy."
DundasPrint — 7-Day Closing Calendar
Date Action Channel Priority
Feb 26 (TODAY) Spring timing follow-up email — "Spring is when print businesses get busy" Email 🔥 URGENT
Feb 27–28 Phone call: proposal walk + spring close Phone 🔥 KEY
Mar 3 "2 days left" urgency email Email ⚡ DEADLINE
Mar 4 SMS backup SMS ⚡ BACKUP
Mar 5 "Final day" graceful exit email — proposal expires today Email 🔴 LAST CHANCE
Full Day Pipeline Summary
🎯
8 Closing Protocols Built Today — $294K+ in Armed Pipeline Common Wealth ($142K) · Build It ($6.7K) · Sekou Andrews ($42K) · Ginger Goat ($36K) · Mhare Canada ($22.5K) · Simon Shirazi ($9K) · ACME Pacific ($41K) · DundasPrint ($36K)
Deal Value Owner Protocol
Common Wealth / my65+ $142,366 G ✅ IWD angle · C-suite objections
Build It (Reuben) $6,776 G ✅ Spring construction · CDL proof
Sekou Andrews $41,988/yr G ✅ Speaker-specific · phone script
Ginger Goat $35,964/yr G ✅ Natacia IWD + Goat Fest pivot
Mhare Canada $22,589/yr G ✅ Artisan · Mother's Day urgency
Simon Shirazi $9,000/yr Josh ✅ Inbound · insurance objections
ACME Pacific Repairs $41,464/yr G ✅ Q1 enterprise window · Triton gap
DundasPrint $35,964/yr G ✅ Mar 5 deadline · visual irony hook
Built by Claudette AI · GrowthBoss · February 26, 2026
$294,111 in closing protocols armed. G executes. We win.