Beko Foods — Closing Protocol

Deal Intelligence

Why Beko Foods Is a Strong Close

Business

Beko Foods Inc.

Artisanal hot sauces + condiments. Named after real women in the founders' lives (Mama Truddie, Veronica, Mai Cray, Penny, Popo).

IWD Hook (Why We Reached Out)

8-Post Campaign Built

We pre-built their entire IWD content series — 8 posts, one per woman named in the product line. Attached 2 mockups to G's email today.

Brand Strength

Story-Rich Product

Each sauce is named after a real woman. That's an emotional content engine — rare in CPG. They have the story. They need the distribution.

Current Gap

Invisible Online

Great product with a meaningful story. Low social presence. Not showing up where their ideal buyers are scrolling.

⚡ IWD PRODUCTION DEADLINE — TODAY IS THE LAST DAY

G's email told Eskor: "Today is the last day I can guarantee your IWD campaign is ready for March 8." If they respond today — we MUST lock it in. The IWD window is the emotional hook. Once it passes (tomorrow, March 1+), pivot to the Q2/spring content angle instead.

Closing Sequence

5-Step Close (Feb 26 → Mar 6)

✓

Step 1 — IWD Close Email Sent

Today, Feb 26 ✅

G sent the close email at 8-9 AM with 2 IWD mockup PNGs attached (beko_day2_veronica.png + campaign preview). Subject: "I already built your IWD campaign (today's the last day)."

Emails went to: info@bekofoodsinc.com AND beko@bekofoodsinc.com. SMS backup at 437-982-5359 if no reply by 2 PM today.

📱 2 PM SMS (if no email response)

Hey Eskor — Gabriel from Growth Boss. Sent you an email this morning with 2 IWD posts we built for Beko. Today's our last day before the production window closes for March 8. Would love to get this moving — even just a quick text works. 📲

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Step 2 — Follow-Up Call (if no reply to email)

Fri Feb 27 — 10-11 AM

If Eskor/Tiffany hasn't replied to the email by Friday morning, call 437-982-5359. This is the most important call of the week — you already sent the campaign, they've seen the work.

📞 Phone Script — Beko Foods

OPENING (warm, not sales-y)

"Hey, is this Eskor? Hey — it's Gabriel from Growth Boss. I sent you an email yesterday with a couple of the IWD posts we built for Beko. Did you get a chance to see them?"

Wait for response. If yes → pivot to SHOW. If no → "Let me send them again right now while we're talking — want me to text them to you?"

REACTION HOOK (if they saw the posts)

"Yeah, so what we did was take each of the women your sauces are named after — Mama Truddie, Veronica, Mai Cray, Penny, Popo — and built one post per woman. Because here's what I love about Beko: you've got a brand story most companies would kill for. Real names, real people, real history. That's the content that builds loyal audiences, not just customers. Does that feel aligned with how you want to present the brand?"

DIAGNOSIS (understand their current situation)

"Can I ask — who's managing your Instagram and social right now? Is it you, someone on the team, an agency?"

Listen. Don't interrupt. Map whatever they say to the gap between what they're doing and what's possible.

PITCH PIVOT (connect gap to solution)

"What we'd do is take everything that already exists — the story behind the names, the product photography, the brand voice you've built — and turn that into a content system that runs consistently. The IWD campaign is just the first chapter. After March 8, we move into spring, Mother's Day, Caribbean Heritage Month in June. Beko fits every one of those moments perfectly. We'd never have to create content that feels forced — it all lives inside the brand already."

SOFT CLOSE

"I want to be straightforward with you — I think the fit here is really strong. The only question is timing. If we start today or tomorrow, we can still hit March 8. If it's after the weekend, we pivot to Mother's Day and spring instead — still massive for you. Either way, I'd love to set up a 30-minute kickoff call. Are you available tomorrow or Monday?"

VOICEMAIL (if no answer)

"Hey Eskor — Gabriel from Growth Boss. I sent you an email yesterday with the IWD posts we built for Beko. Just wanted to follow up before the production window closes for March 8. Give me a call back at 647-916-3019 or reply to the email — I think you'll love what we put together. Thanks."

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Step 3 — Post-IWD Pivot Email

Mon Mar 2

IWD window has passed. Pivot to Mother's Day + spring storytelling. Don't reference IWD as a missed opportunity — just move forward with the next big moment.

📧 Email — Post-IWD Pivot

To: info@bekofoodsinc.com + beko@bekofoodsinc.com

Subject: Spring is Beko's season (Mother's Day is in 10 weeks)

Hey Eskor and Tiffany, The IWD window has passed — but honestly? The bigger opportunity for Beko is still ahead. Mother's Day is May 11. Ten weeks away. Think about what Beko Foods is: sauces named after the women who shaped the founders' lives. Mama Truddie. Veronica. Popo. That's not just a hot sauce — that's a love letter. Mother's Day is when the whole world is looking for exactly that story, and your brand is already living it. We'd spend March and April building the campaign — the stories behind the names, the food moments, the women who inspire the brand. By May 1, you'd have a full rollout ready. I'd love to show you what this looks like. Would you have 20 minutes this week for a quick call? Gabriel Growth Boss 647-916-3019

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Step 4 — SMS Check-In

Wed Mar 4

📱 SMS to 437-982-5359

Hey Eskor — Gabriel from Growth Boss. Sent you a couple emails about the Mother's Day content plan for Beko. Wanted to check if you had 20 minutes this week — I think you'd really like what we have planned. 🔥

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Step 5 — Final "Closing the Slot" Email

Fri Mar 6 — FINAL

📧 Final Email — Graceful Exit

Subject: Last note on Beko from me

Hey Eskor, This is my last email — I don't want to be the person who clogs your inbox. I'll just leave you with this: we have a client opening for one food & CPG brand in our Q2 roster. We're going to fill it with whoever moves first. After that we're full until summer. If Beko is something you want to build properly — the story, the content, the audience — I'm here. Reply "let's talk" and I'll get a call on the calendar same day. If the timing isn't right, no problem. I'll reach back out in the fall. Either way, I'm rooting for Beko. — Gabriel

Objection Handlers

4 Most Likely Objections

❌ "The IWD window passed — we'll just skip it this year"

Don't chase IWD. Agree and pivot: "Totally — IWD was just the first obvious moment. Honestly, the bigger play for Beko is Mother's Day. You have sauces literally named after the women who raised the founders — that's the strongest Mother's Day content angle in the food space. We have 10 weeks. Let's use them."

❌ "$2,750/month is too high for us right now"

Drop to Starter, earn the upsell. "I hear you — that's why we have a starter option at $1,499/month that covers the core content engine. No ads management, just the organic storytelling system. Once you see results, we can layer in the paid side. The goal is to prove it first. Does $1,499 work better as a starting point?"

❌ "We already handle our own content"

Reframe: professional storytelling, not posting. "What you're doing is building the product and running the business — your content reflects that. What we add is a professional storytelling layer: someone whose only job is to tell the Beko story every single day, in a way that converts browsers into buyers. It's not replacing what you do — it's amplifying it."

❌ "We need to think about it / check budget"

Uncover the real objection. "Of course — makes sense. Can I ask, is it the price point, the timing, or is there something about the approach that doesn't feel right? I want to make sure I'm addressing the real thing." Then wait. Listen. Address whatever they say. If it's genuinely timing: "No problem — can we schedule a call for March 9 so we're planning for Mother's Day launch? That gives you time and still hits the next big window."

Pricing Options

Three Ways to Start

Entry Point

Brand Starter

$1,499

/month — 3-month min

4 posts/week organic content
Brand voice + content calendar
Captions + visual storytelling
Monthly performance report
No ads management

⭐ Recommended

Growth Elite

$2,750

/month

Everything in Starter
Meta paid ads management
Campaign setup + optimization
Ad creative production
Full content calendar
Monthly strategy session

Full Engine

Revenue Partner

$4,200

/month

Everything in Growth Elite
7 posts/week across 3 platforms
Influencer outreach coordination
Retail/distribution story content
Campaign production (Reels, video)
Quarterly brand audit

Verbatim Close Line

The Line That Closes

Say this word for word on the call

"You've already done the hardest part — you built a brand with real stories behind it. Mama Truddie, Veronica, all of them. That kind of brand authenticity can't be manufactured. The only thing missing is the audience that would love it. That's all we do."

Then stop. Don't keep talking. Let them respond.

🔥 Why This Deal is Worth Fighting For

Beko has the rarest asset in marketing: a true origin story. Every sauce has a name and a person behind it.
Caribbean + Black-owned food brand = underrepresented in premium social media storytelling. First mover advantage is real.
If we close this, they become a case study for food/CPG brands — a vertical GB doesn't own yet.
Eskor/Tiffany are founders, not marketing directors — decisions happen fast. No committee, no procurement process.
The IWD campaign we built shows initiative. We did the work before they agreed. That builds trust faster than any pitch deck.

7-Day Sequence

Feb 26 → Mar 6 Timeline

Date	Action	Channel	Status
Thu Feb 26	IWD close email + 2 PNG mockups sent	Email (gabriel@growthboss.co)	Done ✅
Thu Feb 26 2PM	SMS backup if no email reply	SMS → 437-982-5359	If needed
Fri Feb 27	Follow-up phone call (10-11 AM)	Call → 437-982-5359	Pending
Mon Mar 2	Post-IWD pivot email (Mother's Day angle)	Email	Pending
Wed Mar 4	SMS check-in	SMS	Pending
Fri Mar 6	Final "closing the slot" email — graceful exit	Email	Pending

Beko FoodsClosing Sequence