๐Ÿ”ฅ Welcome to GrowthBoss

Eskor + Tiffany,
your campaign is ready to launch.

Beko Foods ร— GrowthBoss โ€” Growth Elite Partnership
Monthly Investment
$2,750/mo
Posts Ready Now
12 Posts โœ“
Campaign Launch
Feb 27 โ†’ Mar 8
Your Account Manager
Gabriel
โšก
Campaign Window Open โ€” Action Required in Next 24 Hours
Your IWD countdown starts today. Day 1 post (Mama Truddie) goes Feb 28. We need Instagram + Facebook access within the next few hours to stay on schedule.

You made the right call.

BEKO = Be OK. That's not just a brand name โ€” it's a story that deserves to be heard by every hot sauce lover, every gifter, every person who's ever been through something hard and come out the other side. That's the content engine we're about to build.

We've been running food brands across Canada โ€” Halifax Honey, Hanes Hummus, InOutSnackz, NutJar โ€” and what makes Beko different is the emotional depth behind the product. Every sauce has a name. Every name has a story. That's marketing gold, and we already have the first 12 posts produced and ready to go.

Here's everything you need to know to get started โ€” what we're launching, what you need to do, and what March and beyond look like for Beko Foods.

Growth Elite โ€” $2,750/month

Growth Elite
$2,750
per month ยท billed monthly ยท cancel anytime after 90 days
  • 16โ€“20 posts/month across Instagram + Facebook
  • Meta Ads management (campaign + optimization)
  • Monthly content calendar with captions + hashtags
  • Story content + product showcase formats
  • Brand storytelling + campaign-based content
  • Monthly strategy call + performance review
  • 3 platforms covered (IG, FB, TikTok optional)
  • Ad creative production included

"The Women Behind the Heat" โ€” IWD 2026

International Women's Day is March 8. We've built an 8-day countdown campaign that tells the story behind each sauce โ€” one woman, one day, one post. It culminates in the brand origin story: BEKO = Be OK. For Veronica.

This isn't just IWD content. This is the campaign that introduces Beko Foods to Canada. Every post stands alone. Together, they tell a complete story that makes people feel something โ€” and buy.

๐Ÿšจ Feb 27 โ€” TODAY
Campaign Teaser โ€” "8 Sauces. 8 Women. 1 Story."
Hype post. Builds curiosity before the countdown begins. Pin this through March 15.
beko_iwd_teaser.png
Feb 28 โ€” Day 1 (Ramadan also starts)
Mama Truddie โ€” "The one who fed everyone."
Mild-Medium, sweet garlic heat. Warm, nurturing. Perfect opener โ€” universally beloved.
beko_day1_mama_truddie.png
Mar 1 โ€” Day 2
Veronica's โ€” "She said 'you'll be OK.'"
The origin story. Most emotionally powerful post of the countdown. No boost needed โ€” organic engagement will be high. Purple/violet energy.
beko_day2_veronica.png
Mar 2 โ€” Day 3
Mai Cray โ€” "She brought her culture everywhere she went."
West African heritage. Crayfish + smoky notes. Targets Nigerian/West African diaspora โ€” high engagement niche.
beko_day3_mai_cray.png
Mar 3 โ€” Day 4
Penny's โ€” "She made bold look effortless."
Sweet then heat, pineapple surprise. Broad appeal โ€” great for food bloggers. Gold/amber energy.
beko_day4_penny.png
Mar 4 โ€” Day 5
Po-Po's โ€” "She never measured anything. She just knew."
Grandmother/heritage energy. Resonates deeply with diaspora communities. Premium sauce.
beko_day5_popo.png
Mar 5 โ€” Day 6
Tina's โ€” "This sauce lingers. Like she did."
Hot-Suicide intensity. Will do well with spicy food community. Tag hot sauce reviewers.
beko_day6_tina.png
โš ๏ธ Mar 6 โ€” Day 7 + Bundle Launch
Veronica's XXX + ๐ŸŽ Gift Her Heat Bundle LAUNCH
IMPORTANT: The "Gift Her Heat" 2-sauce gift bundle must be LIVE on your website/Shopify before this post goes up. We'll be linking directly to it. This is the commerce moment of the campaign.
beko_day7_veronica_xxx.png
Mar 7 โ€” Day 8 (IWD Eve)
Molly's โ€” "She was afraid of nothing."
IWD Eve send-off. Incendiary Blast heat. "Tomorrow is International Women's Day. See you at 8 AM." Maximum anticipation.
beko_day8_molly.png
โญ Mar 8 โ€” IWD HERO POST (8:00 AM SHARP)
BEKO = Be OK. For Veronica. โ€” The Most Important Post of the Year
The full brand origin story. Boost $200โ€“400. Go live on Instagram after posting. Respond to every comment. This post is why we built the whole campaign.
beko_iwd_hero.png
Mar 10 โ€” Post-IWD
Veronica's Story โ€” Founder Origin (Long Form)
Post-IWD audience will be warm. Deep-dive into the brand's why. High engagement expected from campaign followers.
beko_veronica_story.png
Mar 12 โ€” Evergreen
Beko Runs Hot โ€” Brand Statement
Bold product hero. Sustains momentum post-IWD. Shop link in bio. Start building the everyday audience.
beko_runs_hot.png

12 posts. All produced. All ready to schedule.

Every post has been created, QA'd, and is ready to upload. You don't need to do anything creative โ€” just review and confirm the schedule below.

Date Time Post QA Score Boost?
Feb 27 (Today) ASAP
IWD Teaser
"8 Sauces. 8 Women. 1 Story." โ€” Pin through Mar 15
โ€” $30โ€“50
Feb 28 9:00 AM
Day 1 โ€” Mama Truddie
"The one who fed everyone." Mild-Medium, sweet garlic.
8.5/10 $50
Mar 1 9:00 AM
Day 2 โ€” Veronica's
"BEKO = Be OK. Her words. Her legacy." Purple/violet.
9.0/10 Let organic run
Mar 2 9:00 AM
Day 3 โ€” Mai Cray
"Roots don't hold you back. They anchor you." West African.
8.5/10 $30
Mar 3 9:00 AM
Day 4 โ€” Penny's
"The best impressions are the ones you don't see coming." Gold.
8.5/10 $30
Mar 4 9:00 AM
Day 5 โ€” Po-Po's
"She never measured anything. She just knew." Heritage.
8.5/10 $30
Mar 5 9:00 AM
Day 6 โ€” Tina's
"This sauce lingers. Like she did." Hot-Suicide intensity.
8.5/10 $30
โš ๏ธ Mar 6 9:00 AM
Day 7 โ€” Veronica's XXX + ๐ŸŽ Gift Bundle LAUNCH
Bundle link in bio MUST be live before this posts. Gift Her Heat.
9.0/10 $100
Mar 7 9:00 AM
Day 8 โ€” Molly's (IWD Eve)
"She was afraid of nothing." Incendiary Blast. Anticipation hook.
8.5/10 Start retargeting
โญ Mar 8 8:00 AM
๐Ÿ† IWD HERO โ€” "BEKO = Be OK. For Veronica."
MOST IMPORTANT POST OF THE YEAR. Go live after posting. Respond to every comment.
10/10 $200โ€“400
Mar 10 9:00 AM
Veronica's Story โ€” Founder Origin
Post-IWD deep-dive. Warm audience from campaign. High engagement expected.
โ€” $50
Mar 12 9:00 AM
Beko Runs Hot โ€” Brand Statement
Evergreen product hero. Shop now CTA. Sustains post-IWD momentum.
โ€” $50

Total estimated ad budget for IWD campaign: $570โ€“$770 (optional โ€” organic reach will be strong on its own)

What we need from you right now

The content is done. The campaign is planned. We just need these three things to hit launch.

Mark these in your calendar.

โš ๏ธ March 6, 2026 โ€” DAY 7 BUNDLE LAUNCH
Gift Her Heat bundle must be live before 9 AM
Day 7 is your commerce moment โ€” we'll be sending IWD campaign followers directly to your bundle page. The page needs to be live (even just a Shopify product link) before the post goes up at 9 AM. This is the only thing we need you to build before March 8. Everything else is already done.
โญ March 8, 2026 โ€” INTERNATIONAL WOMEN'S DAY
IWD Hero post at 8:00 AM SHARP โ€” go live after
This is the most important post of the year. We recommend going live on Instagram for 10โ€“15 minutes right after posting โ€” just you talking about Veronica and the brand story. Authentic, raw, no script needed. Pair with retargeted ads to Days 1โ€“8 engagers.
April 2โ€“5 โ€” EASTER (Next Campaign)
Easter content planning begins mid-March
Easter is a food holiday โ€” perfect for artisanal hot sauce gifting. We'll plan your Easter campaign around the Beko sauce stories + spring entertaining. No action needed from you now โ€” we'll bring this to your March strategy call.

What your ongoing partnership looks like.

After the IWD campaign wraps, we move into your regular content rhythm. Here's what you get every month on Growth Elite:

16โ€“20
Posts per month (IG + FB)
4โ€“6
Ad creatives produced
1
Monthly strategy call
โˆž
Caption + hashtag copy

Your content pillars going forward: Women's Stories (ongoing sauce tributes), Product Showcase (food shots, recipe pairing), Brand Origin (Veronica's story + Eskor's journey), Community (customer UGC, reviews, reshares), and Seasonal (holidays, food events, gifting moments).

Proof from your peer category.

Halifax Honey
$12,312
Closed Feb 15, 2026. Artisanal food brand, similar audience to Beko โ€” gift buyers, foodies, health-conscious women. IWD content + seasonal campaign focus.
CD Landscaping
$20K Revenue
$2,000 in ads โ†’ $20,000 in revenue. Local service business with zero brand presence before GrowthBoss. Social proof content built the funnel. Applied same approach to food CPG.
Hanes Hummus
Running IWD + Ramadan campaigns (Ramadan starts Feb 28 โ€” same day as Beko Day 1). Food-first storytelling approach, same content philosophy as Beko's Women Behind the Heat.
Sid's Ponds
$84,600 / 90 days
$235K in contracts. Zero social presence before GrowthBoss. Content built trust before the first sale. Organic-first strategy with targeted boosts on hero content.

One person. Total accountability.

You'll have direct access to me throughout the campaign. Response time on weekdays: under 2 hours. If something is time-sensitive (a post needs to be swapped, a caption needs a quick edit), just text or email and we'll move fast.

Mailing address: 2030 Bristol Circle, Suite #201, Oakville, Ontario