You made the right call.
BEKO = Be OK. That's not just a brand name โ it's a story that deserves to be heard by every hot sauce lover, every gifter, every person who's ever been through something hard and come out the other side. That's the content engine we're about to build.
We've been running food brands across Canada โ Halifax Honey, Hanes Hummus, InOutSnackz, NutJar โ and what makes Beko different is the emotional depth behind the product. Every sauce has a name. Every name has a story. That's marketing gold, and we already have the first 12 posts produced and ready to go.
Here's everything you need to know to get started โ what we're launching, what you need to do, and what March and beyond look like for Beko Foods.
Growth Elite โ $2,750/month
- 16โ20 posts/month across Instagram + Facebook
- Meta Ads management (campaign + optimization)
- Monthly content calendar with captions + hashtags
- Story content + product showcase formats
- Brand storytelling + campaign-based content
- Monthly strategy call + performance review
- 3 platforms covered (IG, FB, TikTok optional)
- Ad creative production included
"The Women Behind the Heat" โ IWD 2026
International Women's Day is March 8. We've built an 8-day countdown campaign that tells the story behind each sauce โ one woman, one day, one post. It culminates in the brand origin story: BEKO = Be OK. For Veronica.
This isn't just IWD content. This is the campaign that introduces Beko Foods to Canada. Every post stands alone. Together, they tell a complete story that makes people feel something โ and buy.
12 posts. All produced. All ready to schedule.
Every post has been created, QA'd, and is ready to upload. You don't need to do anything creative โ just review and confirm the schedule below.
| Date | Time | Post | QA Score | Boost? |
|---|---|---|---|---|
| Feb 27 (Today) | ASAP |
IWD Teaser
"8 Sauces. 8 Women. 1 Story." โ Pin through Mar 15
|
โ | $30โ50 |
| Feb 28 | 9:00 AM |
Day 1 โ Mama Truddie
"The one who fed everyone." Mild-Medium, sweet garlic.
|
8.5/10 | $50 |
| Mar 1 | 9:00 AM |
Day 2 โ Veronica's
"BEKO = Be OK. Her words. Her legacy." Purple/violet.
|
9.0/10 | Let organic run |
| Mar 2 | 9:00 AM |
Day 3 โ Mai Cray
"Roots don't hold you back. They anchor you." West African.
|
8.5/10 | $30 |
| Mar 3 | 9:00 AM |
Day 4 โ Penny's
"The best impressions are the ones you don't see coming." Gold.
|
8.5/10 | $30 |
| Mar 4 | 9:00 AM |
Day 5 โ Po-Po's
"She never measured anything. She just knew." Heritage.
|
8.5/10 | $30 |
| Mar 5 | 9:00 AM |
Day 6 โ Tina's
"This sauce lingers. Like she did." Hot-Suicide intensity.
|
8.5/10 | $30 |
| โ ๏ธ Mar 6 | 9:00 AM |
Day 7 โ Veronica's XXX + ๐ Gift Bundle LAUNCH
Bundle link in bio MUST be live before this posts. Gift Her Heat.
|
9.0/10 | $100 |
| Mar 7 | 9:00 AM |
Day 8 โ Molly's (IWD Eve)
"She was afraid of nothing." Incendiary Blast. Anticipation hook.
|
8.5/10 | Start retargeting |
| โญ Mar 8 | 8:00 AM |
๐ IWD HERO โ "BEKO = Be OK. For Veronica."
MOST IMPORTANT POST OF THE YEAR. Go live after posting. Respond to every comment.
|
10/10 | $200โ400 |
| Mar 10 | 9:00 AM |
Veronica's Story โ Founder Origin
Post-IWD deep-dive. Warm audience from campaign. High engagement expected.
|
โ | $50 |
| Mar 12 | 9:00 AM |
Beko Runs Hot โ Brand Statement
Evergreen product hero. Shop now CTA. Sustains post-IWD momentum.
|
โ | $50 |
Total estimated ad budget for IWD campaign: $570โ$770 (optional โ organic reach will be strong on its own)
What we need from you right now
The content is done. The campaign is planned. We just need these three things to hit launch.
-
1Grant Instagram + Facebook Page AccessAdd gabriel@growthboss.co as an Admin in your Instagram Professional Account settings + Facebook Business Manager. This lets us schedule posts and run ads. Takes 5 minutes. We can walk you through it on the kickoff call.
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2Prepare Your "Gift Her Heat" Bundle Page by March 6Day 7 of the countdown (March 6) launches the gift bundle. We'll be sending traffic directly to it. The page needs to be live on your website or Shopify by March 5 โ even a simple product listing works. We'll link to it in the bio on Day 6.
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3Book Your Kickoff Call (15 min)Jump on a quick call so we can walk through the schedule together, confirm any final caption tweaks, and make sure you're comfortable with everything before it goes live. Book at Calendly โ
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4Send Us Your Brand Assets (Optional)If you have any existing product photos, founder photos, or brand files you'd like us to incorporate into future content, share them via Google Drive or WeTransfer. Not urgent โ the IWD campaign is already built without needing anything from you.
Mark these in your calendar.
What your ongoing partnership looks like.
After the IWD campaign wraps, we move into your regular content rhythm. Here's what you get every month on Growth Elite:
Your content pillars going forward: Women's Stories (ongoing sauce tributes), Product Showcase (food shots, recipe pairing), Brand Origin (Veronica's story + Eskor's journey), Community (customer UGC, reviews, reshares), and Seasonal (holidays, food events, gifting moments).
Proof from your peer category.
One person. Total accountability.
You'll have direct access to me throughout the campaign. Response time on weekdays: under 2 hours. If something is time-sensitive (a post needs to be swapped, a caption needs a quick edit), just text or email and we'll move fast.
Mailing address: 2030 Bristol Circle, Suite #201, Oakville, Ontario