๐Ÿ”จ Construction Content Strategy

Build It's Growth Starts
Here. Right Now.

The construction companies that dominate spring bookings are the ones who started building their social presence in February.

10ร—
ROAS โ€” Trades Client
Spring
Peak Booking Season
$6,776
Annual Investment
โšก You're already in negotiation โ€” spring booking season starts NOW. Every week without content is bookings going to competitors.
๐Ÿค

Reuben โ€” We Left Off at the Negotiation Table

We were close. The conversation stalled. But the market didn't. Spring is the busiest booking season in construction โ€” and your competitors are already online. This proposal picks up exactly where we left off.

Spring Is When Construction Companies Win the Year

Here's what we see every year: construction and renovation companies that come into spring with a strong social presence book out faster, get better leads, and command higher project values. The ones that don't? They compete on price.

Build It does quality work. The problem is that quality work nobody knows about doesn't fill your calendar. Social media is how you change that โ€” turning every completed project into 3 months of credibility-building content that attracts exactly the right clients.

CD Landscaping: From Zero Presence to 10ร— ROAS

"Marketing was a scam. Until it wasn't."
"I thought social media was for restaurants and clothing brands. Then we started getting calls from people who had been watching our videos for months before they called. Those are the best clients โ€” they already trust you before they've even spoken to you."
10ร—
Return on Ad Spend
3 Months
Time to See Results
Inbound
Calls (Not Cold)

Construction is the same story. When homeowners or commercial property managers see consistent content showing your quality, your process, and your team โ€” they don't shop around. They call you.

A Content Engine That Fills Your Calendar

๐Ÿ—๏ธ
Project Showcase Content
Before/after reveals, time-lapses, progress reels โ€” turning every job into scroll-stopping proof of your quality.
๐Ÿ‘ท
Team & Behind-the-Scenes
Humanize the brand. Show the craftsmanship, the crew, the expertise. Clients want to trust who they're hiring.
๐Ÿ“
Local Authority Building
Hyper-local targeting โ€” your content appears to homeowners in your exact service area when they're looking.
๐Ÿ’ฌ
Client Testimonial Posts
Social proof formatted for Instagram and Facebook โ€” the review format that stops the scroll and drives calls.

What Gets Posted, When, and Why

๐ŸŒฑ

March โ€” Spring Kickoff

Spring project launch content. "Now booking for spring" posts. Show early project walkthroughs.

Booking urgency
๐ŸŒธ

April โ€” Build Season

Active project content. Process videos, site walkthroughs. "Behind the build" reels drive engagement.

Credibility
โ˜€๏ธ

May โ€” Summer Pipeline

Completed spring projects. Testimonial campaigns. Summer booking calls to action for new pipeline.

Results + CTA

From Handshake to First Post in 7 Days

1

Strategy Call (Day 1)

30-minute call with your account lead. We map out your ideal client, service area, and seasonal priorities for Q2.

2

Content Plan Built (Day 3-4)

We build a 4-week content calendar, caption drafts, and visual direction โ€” all ready for your review.

3

First Posts Go Live (Day 7)

You approve, we publish. You never think about Instagram or Facebook again โ€” except to watch the leads come in.

4

Ongoing โ€” Every Week

Weekly content drops, performance reporting, and strategy optimization every month. You focus on building. We handle the rest.

Spring Launch Package โ€” Build It

Growth Partner โ€” Organic Accelerator

$999
/month (Organic Accelerator)
12 posts/month across Instagram + Facebook
Custom captions, hashtag strategy, visual direction
Monthly performance report
Project showcase templates tailored to Build It
Dedicated account manager
Content strategy aligned to spring booking cycle
3-month minimum | $2,997 total โ†’ builds to $6,776 annual with platform expansion

Pricing discussed during negotiation. This proposal formalizes what we outlined โ€” with the spring urgency angle added.

Reuben โ€” Let's Finish What We Started

You were close to saying yes. Spring is the reason to say it now. One call, 20 minutes, and Build It has a content strategy for its busiest season.

๐Ÿ“… Book a Quick Call
Or reply to this email ยท gabriel@growthboss.co ยท 647-916-3019