ClearSale Closing Protocol

📊 Deal Intelligence

Field	Details
Company	ClearSale — Global fraud protection + chargeback management platform
Verticals Served	eCommerce, retail, financial services, gaming, travel — enterprise-level B2B
Core Advantage	Proprietary fraud data from millions of transactions + human + AI hybrid review
ICP	eCommerce operators, CTOs, VP Commerce, Fraud Managers, CFOs
Contact	Marketing Director or VP Marketing (need LinkedIn research — see below)
Email Format	firstname@clearsale.com (likely — Brazilian company, may vary)
GHL Deal	Contact ID: 123 \| Value: $12,191 \| Stage: Nurture
Proposal	clearsale-proposal.html (LinkedIn Authority Strategy)
Package	LinkedIn Authority at $1,599/mo (6-month) = $9,594 · OR Starter $999/mo (3-month) = $2,997
Re-Engagement Email	clearsale-reengagement-email.md — send Thu/Fri Feb 26-27

🔍 Contact Research (Do Before Sending)

Search LinkedIn: "ClearSale" + "Marketing Director" OR "VP Marketing"
Look for: Director/VP-level marketing contacts at ClearSale North America or Brazil (HQ)
Email: firstname@clearsale.com — if unknown, send to marketing@clearsale.com or info@clearsale.com
LinkedIn: connect before emailing ("I put together a content strategy for ClearSale and would love to share it")

Why ClearSale Is Worth Pursuing Hard

B2B SaaS companies have quarterly marketing budgets that refresh in Q1/Q2 — we're IN that window now
ClearSale has the most powerful LinkedIn content angle of any client we've pitched: proprietary fraud intelligence data that nobody is publishing
80% of enterprise B2B buyers do vendor research on LinkedIn — ClearSale's ICP is literally there right now evaluating competitors
Their competitors ARE publishing on LinkedIn — ClearSale is ceding ground every week without a content presence
This is a recurring $999–$1,599/mo retainer — low churn risk once they see results from thought leadership content
Unique angle nobody else can pitch them: they're sitting on the most valuable fraud data in the industry and nobody's seeing it

📅 5-Step Closing Sequence

1

Feb 26-27

Re-engagement email

2

Feb 28-Mar 1

Phone/video call script

3

Mar 2

Q2 urgency follow-up

4

Mar 3

LinkedIn + SMS backup

5

Mar 6

Final close / exit

1Re-Engagement Email Send Thu/Fri Feb 26-27

Full email in clearsale-reengagement-email.md. Key summary:

Subject: I built ClearSale's Q2 LinkedIn strategy (took 45 minutes)

Opening move: "I sat down last night and actually built what your LinkedIn presence could look like in Q2. Not a pitch deck — a real content strategy document, personalized to ClearSale's positioning."

Core hook: Your team processes tens of millions of fraud events per year. You have proprietary data on chargeback trends, false decline rates, fraud spikes by season. That intelligence is sitting inside your company — unpublished, unseen by the exact eCommerce decision-makers who are evaluating fraud prevention vendors right now.

CTA: "I'd love to walk you through it — 20 minutes, no fluff. I can send the full document ahead of the call so you're not sitting through a one-way presentation."

Attach: Link to clearsale-proposal.html (or share as PDF)

⚠️ Research LinkedIn contact BEFORE sending — personalize to their name. Don't send to info@ as first option.

2Phone Call Script Feb 28 – Mar 1

📞 Stage 1: Opening (If They Answer)

"Hey [Name], it's [Your Name] from Growth Boss — I sent over that LinkedIn strategy document for ClearSale earlier this week. Did you get a chance to glance at it? … Perfect. [OR: No worries, I can give you the 60-second version.] The premise is simple: ClearSale is sitting on the most powerful fraud data intelligence in the industry, and almost none of it is showing up on LinkedIn — which is exactly where your ICP is doing their vendor research right now."

📞 Stage 2: Diagnosis (Ask These)

"Can I ask — what does ClearSale's LinkedIn presence look like right now? [Listen] … And are your sales reps using LinkedIn at all for prospecting, or is most of your pipeline coming from inbound/referrals? [Listen] … The reason I ask is — the strategy I built is really designed to bridge that gap: turn the thought leadership and data your team already has into content that shows up where your next customer is looking."

📞 Stage 3: Pitch Pivot

"Here's what I've seen work for B2B SaaS companies in your space: instead of generic LinkedIn company page posts, we build four content pillars — data-driven fraud insights, executive thought leadership, educational content for eCommerce operators, and client success angles. Sixteen posts per month. Your executive profiles and company page. The goal isn't vanity metrics — it's making sure that when a Director of eCommerce at Shopify or a CFO at a mid-market retailer searches 'chargeback management' on LinkedIn, ClearSale's name comes up — and looks credible."

📞 Stage 4: Soft Close

"Based on what you've told me, it sounds like the Starter package at $999/month is probably the right place to start — it's a 3-month engagement, we prove the concept, then you decide if you want to expand scope. I'd like to get your first posts live before April 1st to capture Q2 momentum. Does that timeline work on your end? … Great. Let me send over the proposal link and we can get a contract over this week."

📞 Voicemail Script (If No Answer)

"Hey [Name], this is [Your Name] from Growth Boss — I sent over a LinkedIn content strategy document for ClearSale earlier. Took me about 45 minutes to build because I thought the angle was genuinely strong — your proprietary fraud data is something no competitor can replicate in their content. I'd love 20 minutes to walk you through it. Give me a call back at 647-916-3019 or just reply to my email. Happy to work around your schedule."

3Day 3 Follow-Up Email Monday Mar 2

Subject: Q2 starts in 27 days — quick follow-up on ClearSale's LinkedIn

Hi [Name],

Following up from last week.

Quick context on timing: if we start now, ClearSale's first LinkedIn posts can go live before April 1st — which puts you fully active heading into Q2, which is historically the strongest quarter for B2B SaaS vendor evaluation cycles.

Delay until Q2 is already started, and you're chasing from behind. Your competitors who are posting consistently now will own the search results and top-of-mind position when those RFPs start moving.

I've kept the proposal straightforward — 3-month starter at $999/mo, we prove the concept, then you decide if you want to expand. No long-term commitment on the first engagement.

Proposal link: [insert link]

Worth 20 minutes this week?

[Your Name]
Growth Boss Marketing Corp.
647-916-3019

4LinkedIn + SMS Backup Tue Mar 3

LinkedIn DM (if connected):

Hey [Name] — sent over a LinkedIn content strategy for ClearSale last week. The angle is pretty unique: your fraud data is content gold that none of your competitors can replicate. Happy to walk through it in 20 min. Is there a good time this week?

SMS (if phone number available):

Hey [Name], [Your Name] from Growth Boss — sent a LinkedIn strategy doc for ClearSale. Quick 20 min call this week? Happy to make it easy — Calendly: [link]

5Final Close — "Closing the Slot" Fri Mar 6

Subject: Closing the file on ClearSale — wanted to give you a heads up

Hi [Name],

I've been holding a strategy slot open for ClearSale since our earlier conversation, but I need to make a decision by end of week on capacity.

If the timing isn't right, I completely understand — Q2 planning can be chaotic. Just let me know and I'll close the file without any pressure. We can revisit when the timing makes sense.

If there's still interest, I'd love to close the loop on a quick call — even 15 minutes — before Friday EOD.

Either way — thanks for your time, [Name]. ClearSale has genuinely powerful content assets sitting unused. Whoever helps you unlock them is going to do well.

Best,
[Your Name]
Growth Boss Marketing Corp.
647-916-3019 | gabriel@growthboss.co

🛡️ B2B SaaS Objection Handlers

"We have an in-house marketing team that handles content."

Response: "That's actually the best-case scenario for us — your internal team owns strategy and brand, we own execution and consistency. Most in-house teams we work with are bottlenecked: they know what they want to create, but writing 16 LinkedIn posts per month while running campaigns, managing product launches, and reporting to leadership isn't realistic. We become the execution layer — they brief us, we produce, they approve. Your team's vision, our output."

"Social media doesn't really move the needle for B2B."

Response: "That was true in 2015 — it's the opposite now. LinkedIn specifically has become the primary B2B research channel: 80% of enterprise buyers do vendor research there before they ever fill out a contact form or take a sales call. When a Fraud Manager at a mid-size retailer is evaluating fraud prevention vendors, they're going to LinkedIn — not Google — to see who the thought leaders are, who has credibility, and who other people in their network recommend. Right now, ClearSale isn't showing up in that research. Your competitors might be."

"We're happy with our current pipeline — this isn't a priority."

Response: "Totally fair — and I'm not suggesting you have a pipeline problem. What LinkedIn authority content does is different from pipeline generation: it reduces sales cycle length. When a prospect has already seen 30 posts from your executives about fraud trends before they take a call, you skip the credibility-building phase. Your close rate goes up, your sales cycle shortens. The ROI isn't 'more leads' — it's 'faster closes on the leads you already have.' That's worth $999/month."

"The price is higher than what we'd budget for social."

Response: "Let me reframe it as a content production cost. For $999/month, ClearSale gets 16 LinkedIn posts per month across company page and executive profiles — that's strategy, copywriting, research, formatting, and publishing. If you were to hire a B2B content specialist in-house even part-time, you're looking at $25-40K annually just in salary. We're $12K/year — and you're not paying benefits, onboarding, or management overhead. It's the most capital-efficient way to own this channel."

💰 Pricing Options

Starter

$999/mo

3-month minimum · $2,997 total

8 LinkedIn posts/month
Company page only
Monthly strategy call
Monthly performance report
2 content pillars

Authority

$1,599/mo

6-month term · $9,594 total

16 LinkedIn posts/month
Company + 2 executive profiles
Bi-weekly strategy calls
Monthly analytics + report
All 4 content pillars
Hashtag + engagement strategy

Full Engine

$2,499/mo

12-month · $29,988 total

24 posts/month (all channels)
Company + 3-4 executives
Newsletter ghostwriting
Weekly strategy alignment
Quarterly content audit
Competitor analysis

💡 Recommended pitch: Start with Starter to prove concept → natural upsell to Authority after month 1 when they see results

🎯 Verbatim Close Line

"ClearSale processes tens of millions of fraud events per year. You have insight into chargeback trends, fraud spikes, false decline rates — intelligence that every eCommerce operator in North America would pay to read. The only reason they're not reading it is because it's still sitting inside your company. Let's change that."

✅ Full Sequence Calendar

Date	Action	Contact	Key Message
Thu/Fri Feb 26-27	📧 Re-engagement email	Marketing Director (research first)	"I built ClearSale's Q2 LinkedIn strategy"
Fri/Mon Feb 28-Mar 2	📞 Phone call	Same	Diagnosis → pitch → soft close
Mon Mar 2	📧 Day-3 follow-up	Same	Q2 starts in 27 days — timing urgency
Tue Mar 3	💼 LinkedIn DM + SMS backup	LinkedIn connection	Shorter touchpoint, same CTA
Fri Mar 6	📧 Final close / graceful exit	Same	"Closing the file — yes or graceful no"

ClearSale — Closing Protocol