You've been serving families on Clarke Road for years. You're on the Canadian Dental Care Plan. You're doing everything right. But your social presence isn't telling that story — and your competitors are filling the gap.
Book a 20-min call with Gabriel →134 posts published. 85 followers. That math tells us the content isn't connecting — not that the practice isn't good. Here's what the data actually says:
You participate in the Canadian Dental Care Plan — one of Canada's biggest healthcare expansions. Millions of newly covered patients are searching for participating clinics. None of your content communicates this.
Your bio says "family-oriented team that ensures you get the healthy smile you deserve." That's a warm, genuine message. It's not visible anywhere that matters — not Reels, not ads, not search.
Invisalign, implants, dentures, crowns, children's dentistry — you offer everything. But if someone searches "Invisalign London Ontario," you're not in the conversation.
@cosmodental_centre and @cosmo_dental1 — two accounts, neither with momentum. It signals disorganization to new patients researching you before booking.
The Canadian Dental Care Plan launched coverage for 9+ million Canadians who previously had no dental benefits. These are first-time dental patients — people who've been putting off care for years because they couldn't afford it.
They're searching online right now for a participating dentist. Most dental clinics that accept CDCP aren't advertising it clearly. Cosmo Dental does. And almost nobody in London is marketing this properly.
We build content that positions you as the clear, welcoming CDCP destination in London — with ads, Reels, and posts that reach newly-covered patients before any other clinic does.
Each piece targets a specific patient — from families to new CDCP members to anyone searching for a London dentist who won't make them feel judged.
"You have dental coverage now. Here's how to use it at Cosmo Dental." Simple explainer content that reaches newly-covered Canadians and positions you as their first call. This alone could drive 20-40 new patients/month.
"From your baby's first visit to grandma's dentures — we've got your whole family." Warm, human content that shows off your multi-generational care. Authentic stories build more trust than any ad.
Before/after smile journeys told through patient voices. Targeted to London adults 25-45 considering Invisalign. High engagement, high conversion — cosmetic services drive your best margins.
"Making kids not afraid of the dentist — one visit at a time." Parents in London are searching for a gentle, kid-friendly clinic. Content that shows your team's approach converts family sign-ups for life.
Geo-targeted Meta ads: "Cosmo Dental is welcoming new patients — including CDCP." Clean, direct ads for people who've been putting off their first dental visit. Low barrier, high intent.
"Family-oriented team" is in your bio but no one sees what that means. Staff introductions, behind-the-scenes, patient milestone celebrations — the content that makes new patients say "I want to go THERE."
CD Landscaping came to us with zero social presence and a seasonal business. We built a content engine that delivered 10× return on ad spend in 90 days. For Lily Dental in Hamilton — a practice with similar social challenges to yours — we built a complete patient acquisition strategy using the same community-trust approach we'd apply to Cosmo Dental. The formula works for practices built on local care.
Full-service social media management, content creation, and paid advertising — with a specific focus on CDCP patient acquisition and family dentistry positioning. No contracts. Cancel anytime.
Book a 20-min call →