Your seasonal content is ready. We haven't turned on the ads yet. Here's what you're leaving on the table — and how we fix it in the next 7 days.
Here's where things stand right now — and why timing is everything.
We've built 4 posts specifically for Easter (April 2–4) and Mother's Day (May 6–9). Custom captions, hooks, targeting strategies — it's all ready. The only thing missing? The reach to make it matter.
Instagram organic reach averages 3–5% of your followers. If Dragonfly has 2,000 followers, your Easter post reaches ~80–100 people. With a $100 ad spend on the same post? You reach 8,000–15,000 people — including people who've never heard of you, actively looking for Easter and Mother's Day gifts.
Meta ads need 7–14 days to exit the "learning phase" before they perform at their best. To have optimized ads running by Easter Saturday (April 4), campaigns must launch by March 22. Today is February 26. That's 24 days to say yes.
Here's exactly what's ready to run. We built this while you slept.
Easter: Women 25–45 (buying for themselves) + Men 25–50 (buying for wives/mothers) → Jewelry interest, gift occasion buyers, Toronto/GTA + Canada-wide Etsy shoppers. Mother's Day: Women 22–45 buying for their moms + Men 25–50 buying for partners and mothers. All of this is in the brief. We just need budget approval.
Conservative projections based on average Meta ROAS for accessories/jewelry brands (3–5x industry standard).
| Scenario | Ad Spend | Estimated Reach | Est. Orders (1.5% CVR) | Est. Revenue ($45 AOV) | ROI |
|---|---|---|---|---|---|
| Conservative | $500 | 40,000–60,000 | 9–14 orders | $405–630 | ~1.2x |
| Expected | $1,000 | 90,000–120,000 | 18–28 orders | $810–1,260 | ~2.5x |
| Optimistic (warm audience) | $1,500 | 150,000–200,000 | 40–60 orders | $1,800–2,700 | ~4–5x |
150,000+ impressions of your jewelry to gift-buyers in your target market = brand awareness you can't buy organically in 6 months of posting. Easter + Mother's Day = when jewelry brands build their returning customer base. Year-over-year, this compounds.
You focus on fulfillment. We run the campaigns.
Audience research, targeting setup, campaign structure, funnel design (awareness → conversion → retargeting)
Your Easter + Mother's Day posts are ready. We format them as ad assets and write the ad copy headlines and CTAs
Daily monitoring, bid adjustments, budget pacing, A/B testing of headline variations, audience scaling
Pixel installation (if not done), website visitor retargeting, cart abandoner campaigns, lookalike audiences
Weekly performance snapshot: reach, ROAS, spend, orders attributed. Plain English — no jargon
Campaign calendar built around Easter (Apr 4–5) and Mother's Day (May 9–11). Optimal spend scheduling
Two ways to activate your Q2 gift season. Pick what works for where you are right now.
Our management fee covers campaign strategy, setup, management, and reporting. Your ad spend goes directly to Meta (Facebook/Instagram) — we don't mark it up. We recommend a minimum of $500/mo in ad spend for meaningful results, but you control this budget entirely. We'll tell you when to scale up and when to pull back.
Here's exactly what happens from the moment you say yes.
Copy-paste ready. Send today or tomorrow (Feb 26–27).