Peter Heyer — Josh Discovery Call Guide

⚡ TOP PRIORITY: Peter is tagged "hot leads" + "josh-leads" in GHL. He runs a 20-year recruiting firm — his entire business is built on trust and relationships. Use that language. Don't pitch him. Have a conversation.

📞 Contact

Email: peter@heyerexpectations.com

Phone: (303) 257-9271

Location: Highlands Ranch / Littleton, CO

Website: heyerexpectations.com

⚠️ He's in Mountain Time — call before 5PM MT (7PM EST)

🏢 The Business

Professional search & talent acquisition firm
20+ years in business — established, trusted
Serves employers AND job seekers
Tagline: "When it comes to your Hiring, you really should have Heyer Expectations"
Positioning: Ethics, Integrity, Relationships

🔥 Key Insight

Recruiting is a relationship and trust business
Social proof is EVERYTHING — one great testimonial = multiple referrals
LinkedIn is the #1 platform for recruiting industry
Competitors are corporate staffing giants with big budgets
His edge: personal, ethical, relationship-driven
That edge is NOT coming through online right now

💡 Our Angle

His reputation (20 years, glowing reviews) far exceeds his online presence
We amplify what already exists — we don't invent a brand
LinkedIn authority content = the primary channel
Testimonial strategy = social proof engine
Positioned against staffing giants: "boutique is better"

PRE-CALL Before You Dial 5 min prep

Pull up heyerexpectations.com and his LinkedIn — know what his current presence looks like
His tagline is clever ("Heyer Expectations" / "higher expectations") — reference it naturally, he'll appreciate it
He's been in recruiting 20+ years. He's heard every pitch. Don't pitch.
Key frame: you're calling to understand his business, not to sell him
He works Mon–Fri, 7AM–6PM MT. Best call window: 9–11 AM MT (11 AM–1 PM EST)

01 The Open — Earn the Conversation 0:00–1:30

"Hi Peter, this is Josh from Growth Boss Marketing — did I catch you at an okay time? [Pause]

Great. I'll keep this quick. I came across Heyer Expectations and I have to say — 20 years in professional search, that tagline... I love the wordplay. 'Heyer Expectations' — was that always the plan, or did that come later? [Let him answer — he'll warm up talking about the origin]

The reason I'm reaching out — we work with service businesses where reputation is the product. Recruiting is textbook for that. I just wanted to ask a few questions to see if there's even a fit — no pitch, I promise."

Why this works: Opens with genuine curiosity about the brand (not generic compliment). The origin question is conversational, not salesy. "No pitch, I promise" disarms him immediately.

02 Accusation Audit — Get Ahead of His Guard 1:30–3:00

"Before I ask anything — I know how many agencies call recruiting firms. Probably weekly, right? And most of them want to talk about posting on Instagram or running Facebook ads. That's not what we do for firms like yours. I just want to make sure I'm not wasting your time."

This pre-empts his "not another marketing agency" objection before he can raise it. You're the agent who actually gets it.

03 Discovery — 6 Key Questions 3:00–12:00

Q1: "How does most of your new business come in right now — referrals, LinkedIn, inbound, or outbound?"
Q2: "When a new employer looks you up before deciding to work with you — what do they typically find? Do you know what that experience looks like for them?"
Q3 (gut-punch): "If I Googled 'recruiting firm Denver' right now — where does Heyer Expectations show up? And does what they find communicate 20 years and that level of trust?"
Q4: "You mentioned ethics and relationships as the core of what you do. How do you communicate that online to someone who's never met you?"
Q5: "What's the average value of placing one candidate for an employer? Like, what does that relationship typically turn into over 12 months?"
Q6: "If you could close one more employer relationship per month — what would that be worth to the business?"

Q3 is the gut-punch. Wait for the answer. Silence after a hard question = processing, not rejection. Q5-6 set up your ROI framing in Phase 4.

04 ROI Frame — Anchor to His Numbers 12:00–17:00

Use his answer from Q5-6 to build the math. Example if he says one placement is worth $5K–$15K:

"So one employer relationship is worth [his number] over 12 months. If we helped you close two additional clients per month from your online presence — that's [2 × his number] in new revenue. Our top package is $2,997/month.

That's not a marketing expense. That's a 5-to-1 return on the low end, before referrals compound."

$6,000/mo

Estimated deal value · LinkedIn Authority + Content + Lead Gen

2 new employer clients/month = ROI positive from month 1

"The thing about recruiting — the best firms aren't winning on price. They're winning on perceived trust. We build that trust infrastructure so when a CFO is Googling recruiting firms at 11pm, Peter Heyer's name comes up looking like exactly what he is: the most reliable hire they'll ever make."

05 The Prescription — What We'd Actually Do 17:00–22:00

"Based on what you've told me, here's where I'd focus for Heyer Expectations:

First: LinkedIn authority — 3 posts per week. Peter-led thought leadership on hiring trends, ethical recruiting, what good staffing actually looks like. You become the go-to expert in Denver's business community.

Second: Testimonial amplification — you clearly have great reviews. We turn those into visual content, short quotes, social proof that travels. Every happy client becomes a marketing asset.

Third: Positioning against the staffing giants — Robert Half, Randstad, those corporate firms. We lean into 'boutique is better.' Personalized, accountable, ethical. That's a story no big firm can tell.

The goal: when someone in Denver needs to hire, Heyer Expectations is the name they already know."

06 Objection Handling — The 4 He'll Use 22:00–27:00

🚫 "My business comes from referrals, not social media."

"That's exactly the point — we don't replace referrals, we amplify them. When someone gets referred to you and Googles your name, what they find either confirms the referral or kills it. We make sure it confirms it, every time. We're the trust validator, not the lead source."

🚫 "I've tried marketing before and it didn't work."

"Can I ask what you tried? [Listen] Most marketing agencies treat recruiting like a product brand — run an ad, get a click. That's the wrong model. Employers don't hire a firm from a Facebook ad. They hire you because they trust you. Everything we do is built around building that trust infrastructure — not running traffic."

🚫 "I'm not sure about the investment right now."

"Fair. Let me ask — if we got you one additional employer client in the first 60 days, what would that be worth? [His answer] That's the break-even conversation. We're not asking you to spend money — we're asking you to allocate a fraction of one placement fee toward building the engine that generates the next ten."

🚫 "I need to think about it."

"Of course — this is a real decision. Can I ask what specifically you'd want to think through? Is it the budget, the approach, or just timing? I want to make sure if you do come back, I can answer the right question."

07 The Close — 3 Scenarios 27:00–30:00

✅ Scenario A: He's Engaged → Soft Close

"Based on everything we've talked about — I think there's a real fit here. What would it take to get you introduced to Gabriel this week for a deeper conversation? He's the founder and he does a 30-minute strategy call with every new client personally."

🤔 Scenario B: He's Interested but Hesitant → Proposal Close

"Here's what I'd like to do — let me put together a one-page strategy specifically for Heyer Expectations. LinkedIn growth plan, content pillars, how we'd position you against the bigger firms. No commitment. If it makes sense after you see it, we go from there. Fair?"

⏰ Scenario C: He Needs Time → Leave a Hook

"Totally understand. One thing I'll leave you with — we only work with one recruiting firm per major metro area. If you want to keep this conversation open, let me put a 7-day hold on Denver so no other firm locks in while you're thinking. After that I can't promise the slot stays available."

08 Post-Call Checklist After the call

Log call outcome in GHL immediately — notes on what he said about referrals, budget, concerns
If interested → update pipeline stage, flag to Gabriel within 1 hour
If proposal requested → build basic LinkedIn strategy doc, send within 24hrs
If no answer → voicemail: "Peter, it's Josh from Growth Boss. Had some ideas specifically for Heyer Expectations I wanted to run by you — nothing generic. (303) 257-9271 or josh@growthboss.co. Thanks."
Follow-up email 24hrs after call if no reply to voicemail
If he books → Gabriel takes the strategy call, NOT Josh

⚠️ Critical: Peter is in Mountain Time. Follow-up texts/calls before 9 AM MT = bad impression. Be respectful of his timezone.

Built by Claudette AI · March 1, 2026 · Growth Boss Marketing Corp.
Questions → gabriel@growthboss.co