A recruiting-specific content engine that builds trust before the cold call lands — and keeps Heyer Expectations top of mind with every hiring manager in your market.
You've built Heyer Expectations on relationships, trust, and results over two decades. But in 2026, hiring managers Google you before they return your call. Candidates check your LinkedIn before they respond to your email. If your online presence doesn't match the caliber of your work, you're losing placements before the conversation starts.
Hiring managers see your name, Google you, find nothing compelling. That uncertainty costs you a callback. Social proof fills the gap before your rep ever dials.
Top talent follows recruiters they trust. Without consistent content showing your industry expertise and track record, you're competing on cold outreach alone.
Word-of-mouth referrals slow down. Content keeps you visible to dormant contacts — former clients who are hiring again and past candidates who moved up and now have budgets.
Larger staffing firms outspend you on brand. Content levels the field — it positions Heyer Expectations as the boutique specialist with 20 years of proven results behind every placement.
The best recruiters in your market are already closing deals before the first call — because their LinkedIn feed has pre-sold them. A hiring manager who's seen 3 posts from you about workforce challenges, hiring trends, and successful placements doesn't need convincing. They already know you're the one to call. That's what we build.
We're not a template shop. Every client gets a strategy built around their specific business, market, and goals. Here's what that looks like in practice.
Recruiting is a relationship business. Your content strategy has to reflect that — authority content that attracts clients, trust content that converts candidates, and thought leadership that keeps Peter Heyer's name in every hiring manager's feed.
Peter's 20-year perspective on hiring trends, workforce challenges, and the talent market. The kind of content that makes hiring managers think "I need to call this guy" before they even have an open role.
Placement success stories (anonymized as needed), time-to-fill stats, client retention wins. The content that answers "are they any good?" before a hiring manager asks it.
Content that makes top talent want to register with Heyer Expectations before they even start their search — because they already trust you from your feed.
LinkedIn is the #1 platform for B2B recruiting. We post when hiring managers are online, use hashtags that land in the right feeds, and optimize Peter's personal brand alongside the company page.
Active clients across North America
Full-time specialists on your account
Average post frequency per week
Turnaround on content revisions
Both packages include full content creation, strategy, and management. The Growth Partner tier adds dedicated paid ad management — critical for markets where competitors are running ads against your organic content.
Full-service social media management with a recruiting-specific content strategy. Handles everything so you focus on placements.
Everything in Growth, plus paid ad management. Puts Heyer Expectations in front of hiring managers who aren't in your network yet.
| Average placement fee (20% of $80K salary) | $16,000 |
| Average placements per new client relationship (Year 1) | 3–5 placements |
| Revenue from 1 new client (Year 1) | $48,000–$80,000 |
| Growth Boss annual investment (Growth Partner) | $41,988/year |
| Net return from 1 new client relationship | +$6,000–$38,000 |
This scenario assumes a single new client relationship sourced or warmed through content. Most recruiting firms with consistent social presence see inbound increase within 90 days. A single inbound placement pays for 12 months of Growth Boss.
We dig into your specialty verticals, top client profiles, best placement stories, and competitive landscape in the Colorado recruiting market. No generic templates — everything built around Heyer Expectations.
8–12 pieces of content (posts, graphics, copy) submitted for your review. Peter reviews and approves. We implement feedback within 24 hours.
Content begins publishing on a consistent schedule. Organic first to test engagement. Paid ads launch (Growth Partner) targeting hiring managers in your verticals across Colorado and beyond.
Review engagement data, identify what's resonating, and adjust content mix. By 30 days you'll have a clear picture of which content types are warming your target audience fastest.
Hiring managers start engaging. Former clients re-engage through the feed. Candidates following Peter's content begin reaching out. This is where the pipeline value of content starts compounding.
Growth Boss manages everything — strategy, content, distribution, and reporting. Peter focuses on placements. We handle the brand. This proposal is valid for 14 days from date of presentation.
Questions? Call or text: 647-916-3019 | gabriel@growthboss.co