The creative is done. The targeting is mapped. Right now, we're putting 3 of the top 5 luxury gifting moments of the year in front of exactly zero paid audiences. Let's fix that.
You have a great product. Gift season is your highest-ROI window. Here's what's being left on the table.
Easter. Mother's Day. Father's Day. These are the three highest-revenue moments for a watch brand — and they're all in the next 4 months. Luxury gifters don't impulse-buy. They research. They compare. They bookmark. And then they buy from the brand they've seen 3–5 times in the past week. Organic Instagram posts reach 3–5% of your followers. Paid ads reach everyone else — including the person who's about to spend $300 on a watch for their mom and doesn't know Rey Watches exists yet.
We built Easter, Mother's Day, and Father's Day campaigns for you. Captions, visual briefs, audience targeting notes — all ready. Easter gets 4 posts (Apr 2 teaser + Apr 4 main), Mother's Day gets 2 posts (including an early May launch), Father's Day is in the calendar. We're one budget approval away from turning these into a full paid media campaign.
A $45 impulse buy converts in 24 hours. A $200–500 watch purchase takes 7–14 days of consideration: save, compare, re-read reviews, decide. For Easter (April 5), this means your target buyer is deciding NOW — in early March. Campaigns that launch in late March will reach buyers who've already committed elsewhere.
Three campaigns. Three gift moments. All the creative is done. We just need to run it.
Easter: Men 28–55 buying for wives/partners, luxury/watch interests, Canada-wide + GTA. Mother's Day: Men 25–50 (buying for mothers), women 30–55 (buying for themselves), watch enthusiasts. Father's Day: Women 25–50 buying for fathers and husbands, Men 35–60 (self-purchase). All three campaigns have audience segments ready to activate in Meta Ads Manager.
Higher AOV = ads pay back faster. Even conservative projections look strong for a luxury product.
| Scenario | Ad Spend (Easter) | Est. Reach | Est. Orders (0.5% CVR) | Est. Revenue ($350 AOV) | ROAS |
|---|---|---|---|---|---|
| Conservative | $500 | 30,000–50,000 | 2–3 orders | $700–1,050 | ~1.8x |
| Expected | $1,000 | 70,000–100,000 | 4–8 orders | $1,400–2,800 | ~3x |
| Optimistic (retargeting) | $2,000 | 150,000–200,000 | 12–18 orders | $4,200–6,300 | ~4–5x |
Every person who sees your watch ad but doesn't buy Easter becomes a retargeting target for Mother's Day. Every Mother's Day non-buyer becomes a Father's Day target. Over 3 campaigns, your warm audience grows — and your cost per acquisition drops with each campaign. By Father's Day, you're selling to people who've seen Rey Watches 6+ times. Conversion rates on warmed audiences are 3–5× higher than cold traffic.
You focus on fulfillment and the product. We build and run the machine.
3-campaign Q2 structure — Easter, Mother's Day, Father's Day — each with unique targeting, creative, and budget logic
Your seasonal posts formatted as Meta ads — feed + stories format. Ad copy headlines written. Just needs your Budget approval
Pixel setup, website visitor retargeting, cart abandoners, lookalike audiences. The "follow them around the internet" system luxury brands use
Daily bid adjustments, audience scaling, creative testing. We pull back when CPM spikes; we scale when ROAS is strong
Weekly ROAS dashboard. What was spent, what was earned, what we're changing. Always in plain language
Full Q2 campaign calendar — when to run what, at what budget, with what creative. Coordinated across Easter, Mother's Day, Father's Day
Start with gift season or commit to the full Q2 growth engine. Either way, the ROI math works.
At a $350 average order value, 3 watch sales from your Easter campaign ($1,050 revenue) fully covers both our management fee ($997) AND half your monthly ad budget. A 10-sale month ($3,500 revenue) makes the entire investment look like a fixed-cost distribution channel. Luxury products make paid social easier to justify — each sale has higher margin to absorb CAC.
Luxury consideration windows require early starts. Here's the plan from today.
Copy-paste ready. Send today (Feb 26) — reference that the campaigns are built.