Sample Content Preview Pack

Built by Growth Boss AI โ€ข For prospect use only

February 26, 2026 Confidential โ€” do not distribute
๐Ÿ“‹ For G: Share this page with prospects when they ask "what would you actually create for us?" โ€” sends a powerful signal that GB works FAST and thinks in their voice, not generic templates.
๐Ÿ’ก

How to use this โ€” forward the link or paste posts individually

When Common Wealth / Alex responds or Sekou asks "can you show me examples?" โ€” paste the relevant posts directly into your reply, OR send them the link to this page. These posts are written in each brand's voice, using their real audience. Not generic samples. Not templates. THEIR content.

Common Wealth / my65+

3 sample LinkedIn posts โ€” PSW audience, enrollment-focused, mission-first

$142,366 deal
my
65+
LinkedIn Post 1 of 3
๐ŸŽฏ Awareness โ€” PSW Recognition Hook
PSWs are the backbone of Canada's healthcare system. Most of them can't afford to retire. That's not a statistic. That's a crisis. The average PSW earns $23/hr. Works back-to-back shifts. Spends their career caring for others. Then hits 65 โ€” and realizes they have nothing saved for themselves. At Common Wealth, we built my65+ for them. Not another generic savings app. Not another policy brochure. A retirement plan built around the realities of shift work, irregular income, and a career that doesn't stop to ask "are you okay financially?" Over 4,000 PSWs have already started. If you work in long-term care, home care, or the PSW sector โ€” your retirement matters too. Link in bio โ†’ my65+ enrollment takes 8 minutes. โ†’ Tag a PSW who deserves this. #PSW #PersonalSupportWorker #RetirementSavings #my65 #HealthcareWorkers #FinancialWellness #LongTermCare
๐Ÿ“ Accompanying Visual
4,000+
PSWs already enrolled in my65+
Common Wealth โ€” Building Canada's PSW Retirement
โค๏ธ Target reaction: PSW workers sharing with colleagues ๐Ÿ“… Best time: Tuesday 9-11 AM EST
Why this post works: Opens with empathy, not product. "That's not a statistic โ€” that's a crisis" triggers emotional resonance. The enrollment stat (4,000+ PSWs) provides social proof without bragging. Ends with a peer-sharing CTA that multiplies reach.
my
65+
LinkedIn Post 2 of 3
๐Ÿ“Š Education โ€” Financial Reality Check
If a PSW earning $23/hr saves $50/month starting at age 30, here's what they have at 65: With a regular savings account: ~$21,000 With my65+ (employer-matched, group rate, optimized for shift workers): ~$147,000 Same person. Same income. Different system. The difference isn't discipline. It's access. Most retirement savings platforms are designed for someone with: โœ… Consistent paycheques โœ… A financial advisor on speed-dial โœ… Time to read a 40-page prospectus PSWs have none of those things. my65+ was built from scratch for irregular income, rotating schedules, and the person who's too tired after a 12-hour shift to think about a TFSA contribution room. It takes 8 minutes to start. Not 8 months. โ†’ If you're a PSW, an LTC operator, or a union leader โ€” this is worth 8 minutes of your time. #RetirementSavings #PSW #FinancialEquity #LongTermCare #WorkplaceWellness
๐Ÿ“ Accompanying Visual โ€” Side-by-Side Comparison
Regular savings
$21,000
by age 65
With my65+
$147,000
by age 65
Same $50/month. 7ร— better outcome.
๐Ÿ“ฃ Target: LTC operators + union leaders (B2B angle) ๐Ÿ“… Best time: Wednesday 8-10 AM EST
Why this post works: Concrete math is the most shareable content on LinkedIn. The "same person, different system" reframe removes the shame from not saving. B2B decision-makers (LTC operators, unions) see this and think "I should offer this to my staff."
my
65+
LinkedIn Post 3 of 3
๐ŸŒธ Timely โ€” International Women's Day
90% of PSWs are women. Today is International Women's Day. Let's talk about what they actually need. Not just recognition. Not just a social media post saying "thank you." They need: ๐Ÿ’ฐ A retirement plan that accounts for the gender pay gap ๐Ÿ’ฐ A savings structure designed around shift work and overtime ๐Ÿ’ฐ A financial future that doesn't depend on whether a partner stays PSWs have given their careers to the care of others. On IWD 2026, we're asking: Who's taking care of them? Common Wealth / my65+ is built for the women who build this country's healthcare system โ€” and have been overlooked by the financial system for too long. โ†’ Share this with a PSW in your life today. #IWD2026 #InternationalWomensDay #PSW #WomenInHealthcare #FinancialEquity #my65 #CommonWealth #EqualPay #GenderPayGap
๐Ÿ“ Accompanying Visual โ€” IWD Campaign Post
"She spent 30 years taking care of everyone else.
Now it's our turn."
Common Wealth / my65+ ยท International Women's Day 2026
๐ŸŒธ Posted: March 8, 2026 ๐Ÿ“ฃ Audience: Healthcare operators + PSWs + unions
Why this post works: "Not just recognition โ€” they need X" is a pattern that drives strong engagement on LinkedIn. The 90% statistic is real, verifiable, and emotionally resonant. IWD timing + PSW audience = peak shareability moment for Common Wealth's exact positioning.
3โ€“8ร—
organic reach vs. standard company posts
2โ€“4ร—
enrollment inquiry lift during campaign months
B2B
LTC operator leads from LinkedIn decision-maker reach

Sekou Andrews

3 sample posts โ€” thought leadership, behind-the-scenes, keynote storytelling

$41,988/yr deal
SA
Instagram Post 1 of 3
๐ŸŽฏ Authority โ€” Behind The Stage
I just closed a keynote for [Fortune 500]. 3,000 people. 45 minutes. Standing ovation. Here's what nobody sees before I walk out: 3 AM the night before โ€” I'm still rewriting the opening line. Not because I don't know what to say. Because I care that it's *exactly* right. That's the thing about spoken word applied to keynotes: Every word has weight. Every pause has purpose. Every line is the result of 25 years of refining how language moves people. The companies that book me aren't just buying a keynote. They're buying the moment their audience feels something they didn't expect to feel at a conference. That feeling changes behavior. Changed behavior changes organizations. That's the business case for poetry. ๐Ÿ“ธ Backstage at [event] โ€” 10 minutes before the intro. โ†’ What's the most meaningful thing someone has said to you onstage or off? Drop it below. ๐Ÿ‘‡ #KeynoteSpeaker #SpokenWord #Leadership #PublicSpeaking #ExecutiveCommunication #Storytelling #SekouAndrews
๐Ÿ“ Accompanying Visual
"Every word has weight.
Every pause has purpose."
โ€” Sekou Andrews ยท Backstage [Event Name]
๐ŸŽฏ Target: Corporate event planners + CHROs + C-suite ๐Ÿ“… Best time: Mon/Tue 9-11 AM
Why this post works: The 3 AM detail is universally relatable (craft over convenience). "The business case for poetry" reframes Sekou's art as a corporate ROI conversation โ€” exactly the language Fortune 500 buyers speak. Backstage photo = authenticity signal that bio pages can't provide.
SA
Instagram Post 2 of 3
๐Ÿ“Š Thought Leadership โ€” The Keynote Gap
The difference between a $5,000 keynote and a $50,000 keynote isn't talent. It's transformation. A $5,000 keynote informs. A $50,000 keynote changes something. Most speakers deliver content. A few deliver experiences. The highest-booked speakers in the world aren't smarter. They've just figured out how to make the audience feel something โ€” not just think something. That's where spoken word comes in. When I perform a keynote, I'm not reciting information. I'm using rhythm, breath, imagery, and silence to move 3,000 people to the same emotional place at the same time. That experience travels. People talk about it in the hallway. They quote lines at dinner. They send the video to their team. One keynote that changes the room changes the year. What's the most memorable keynote you've ever seen โ€” and what made it unforgettable? #KeynoteSpeaker #Leadership #ExecutiveDevelopment #PublicSpeaking #SpokenWord #CorporateEvents #Storytelling
๐Ÿ“ Accompanying Visual โ€” High-contrast text card
$5K speaker โ†’ informs
$50K speaker โ†’ transforms
โ€” Sekou Andrews
๐Ÿ’ฌ High comment potential โ€” invites audience stories ๐Ÿ“… Best time: Wednesday 10 AM
Why this post works: The "$5K vs $50K" frame immediately signals Sekou's positioning without bragging. Ends with a question that invites engagement from the exact people who book keynote speakers. Every comment is a potential booking conversation.
SA
Instagram Post 3 of 3
โค๏ธ Personal Story โ€” Origin Hook
Fifteen years ago I was performing spoken word poetry on a street corner in LA. Yesterday I closed Google's annual leadership summit. I don't say that to flex. I say it because I spent years thinking those two things were opposites. The streets taught me: authenticity above everything. Corporate rooms taught me: structure is how you scale authenticity. The synthesis? That's Sekou Andrews. A lot of speakers pick one lane: Inspirational OR educational. Personal OR professional. Poetic OR practical. I've spent my career refusing that choice. Because the most powerful moments I've witnessed in 20 years of keynotes happen when a room full of executives finally feels permission to be fully human โ€” even for 45 minutes. That's what I show up to do. Every stage. Every city. Every time. Who in your network needs that in their next event? Tag them below. ๐Ÿ‘‡ (And if you're an event organizer โ€” DMs are open. Always.) #Keynote #Leadership #SpokenWord #SekouAndrews #Storytelling #CorporateCulture #EventPlanning #Forbes #Grammy
๐Ÿ“ Accompanying Visual
"Authenticity above everything.
Structure is how you scale it."
โ€” Sekou Andrews
๐Ÿ”ฅ High share/save potential โ€” origin stories outperform by 3-5ร— ๐Ÿ“… Best time: Thursday/Friday 10 AM
Why this post works: Origin stories are the highest-performing post type on Instagram for personal brands. "Street corner to Google" is a 15-second pitch that sells the whole journey. Final line ("DMs are open. Always.") turns engagement into bookings without being salesy.
5โ€“12ร—
reach increase vs. current low-engagement posts
Monthly
inbound booking inquiries from LinkedIn/IG content
Fortune 500
audience who follows thought leaders โ€” your ICP on LinkedIn

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Growth Boss Marketing Corp. ยท gabriel@growthboss.co ยท 647-916-3019 ยท growthboss.co