Matt lists "Social Media Marketing" as one of his 5 core services alongside IT repair and web design. But his own brand is invisible online. This is the shoemaker's children problem — he sells it, doesn't do it for himself. That's a hook.
"Our greatest compliment is a referral" is on his homepage. Classic small-town service business. He's built on trust and word-of-mouth in the Columbia Gorge area. Social media would amplify those referrals — not replace them.
Dell certified partner. Charter Business Certified Partner. 27 years in the same market. These are credibility signals that belong on LinkedIn and local Facebook — not buried on page 3 of his website.
1. Direct client — wants GB to run Seckora's own social presence (LinkedIn authority + local Facebook/Google). 2. White-label partner — he offers social media marketing to his clients but needs a production partner to fulfill it. Ask on the call which one he's looking for.
He's been providing "quality IT support" in the same community for 27 years. His LinkedIn company page exists but has minimal activity. No Instagram found. No active Facebook page identified. For a business that lists social media marketing as a core service, his digital footprint is invisible — which either means he's a potential direct client, a potential white-label partner, or both.
💡 Why this email works: It shows you did your homework (27 years, Dell partner) without being creepy. The single question forces a reply. No pitch yet — just qualify direction first. Once he answers, you know whether to send the B2B IT social package or the white-label partner deck.
LinkedIn authority + local Facebook presence for Seckora's own brand. B2B IT thought leadership content. Cybersecurity tips, IT ROI for small biz, remote work guides. Build trust in Columbia Gorge community.
Matt sells social media packages to his local clients at $500-1,000/mo. GB produces the content. Matt marks up 30-50%. He bills, we produce. Scales without him doing the work. This could be a $3-5K/mo channel partner arrangement if he has 5-10 clients.
Keep it short. One question. See which scenario he's in.
Similar to ClearSale proposal but local/small biz flavor. LinkedIn authority + local Facebook. $997-1,299/mo entry point.
How many clients does he currently serve? What does he charge them? What does production look like now? Map a rev share model. This could be a recurring channel with $3-5K/mo upside if he has 5+ social media clients.