Grammy-nominated. Forbes-certified. 31K Instagram followers.
G, this is the system to close him.
Most clients need you to prove ROI before they trust the process. Sekou is different. He already has Fortune 500 credibility — Google, Nike, the NBA, Barack Obama. He doesn't need convincing that his work is valuable. He needs convincing that his online presence should match his offline authority. That's a much easier conversation. You're not selling him on social media. You're selling him on finally letting his Instagram reflect reality.
Feb 27 → Mar 6 — Adaptive outreach across email, phone, and LinkedIn
sekou-andrews-followup-email.md in this folder. Attach sa_mockup_quote_post.png + sa_mockup_authority_post.pngIf Sekou opens the email and books a call — this is your script. Use it whether he books himself or you reach out to schedule. Tone: peer-to-peer, not sales. You're a fan who also happens to run an elite agency.
Send if no reply to email after 48h. LinkedIn is his professional channel — keynote buyers find him there. A DM on LinkedIn feels like peer outreach, not an agency pitch.
New angle — conference booking season. Sept-Dec keynote contracts are booked in Q1. If Sekou isn't active on LinkedIn and Instagram NOW, event planners are booking someone else.
Create real scarcity. You have a specific client slot for a speaker-industry account. If Sekou doesn't want it, someone else gets it.
Speaker-specific objections you'll likely hear — and exactly how to respond
Acknowledge it, reframe from "replacement" to "amplification":
"That's great — we've worked alongside managers and PR teams before and it actually works better that way. They handle relationships and bookings. We handle the content engine that fills their pipeline with inbound inquiries. What's your current inbound-to-outbound booking ratio? Most speakers we work with are 95% outbound. We flip that."
Key: Don't compete with their team. Position as the missing piece that makes their team's job easier.
This is the most common and easiest objection to handle — they misunderstand the model:
"You don't need to. You perform 20-30 times a year in front of thousands of people. That's 20-30 pieces of source material we can build an entire year's worth of content from. We repurpose your keynote footage, your stage quotes, your Forbes features. You give us access to what already exists — we turn it into content. You spend zero extra hours on it."
If they have keynote recordings: "Send us your last keynote video. That's 3 months of Instagram content right there."
Flip referrals from strength into vulnerability — then show the upside:
"Referrals are the best kind of lead. But here's the thing — when someone gets referred to you and they Google you, the first thing they do is check Instagram. If they see 31,000 followers against a Forbes quote and a Nike client logo, some of them hesitate. Not all — but some. We close that hesitation. And on top of that, we build you a second revenue channel: inbound discovery from conference planners and corporate buyers who find you organically. Referrals stay. You add a new pipeline on top of them."
Reframe against his booking economics — one extra keynote pays for a year:
"I completely understand. Here's a way to think about it: what's your average keynote fee? [Let him answer.] If we book you one additional keynote this year from inbound leads we generate — and most of our clients see at least 2-3 in the first 12 months — that single booking covers 3-4 months of our fee. Everything after that is pure upside. We also have an entry option at $1,999/month if you want to start lighter and scale up when you see results."
Then go quiet. Let him do the math. Don't fill the silence.
Present all three — but lead with Option B. Start with the value conversation, not the price.
Sekou isn't a typical SMB client. He's a peer. He charges $25K-$50K per keynote. He's met heads of state. Approach him as a fellow professional with a specific problem — not as someone you're pitching.
The gap between his offline authority and his online presence is a real problem for him. Every conference planner who Googles him and sees 31K followers makes a mental note. You're not selling him vanity. You're selling him insurance against invisible.
He'll close if he trusts that you understand his world. Show him you do. The mockups are proof. The "booking season in Q1" email is proof. This protocol is proof. Use it.
Everything you need to close Sekou before the end of Q1
| Date | Step | Action | Revenue at Stake |
|---|---|---|---|
| Thu Feb 27 | Step 1 | 🔥 Send follow-up email with 2 mockup PNGs attached | $41,988/yr on close |
| Fri Feb 28 | Step 2 | 📞 Phone call / discovery (if he books) — use script above | |
| Sat Mar 1 | Step 3 | 🔗 LinkedIn DM (if no email reply) | |
| Mon Mar 2 | Step 4 | 📧 "Q3/Q4 bookings happen in Q1" pivot email | |
| Thu Mar 5 | Step 5 | 🔒 Final "closing the slot" email |