🕯️ Seasonal Proposal · Wick of Hope × Growth Boss
Spring Is Here.
Mother's Day Is 10 Weeks Away.
Is Your Content Ready?
Wick of Hope has the most Instagram-worthy product in the candle space. The world just hasn't seen it yet. Here's how we fix that — before your best season ends.
3
Seasonal Events (Mar–May)
🔥 Your Peak Season Starts Now
Candles are a top gifting category for every event between March and May. Every week without content is a week of revenue that won't come back.
The Opportunity
Candles Aren't Just Products. They're Feelings.
Wick of Hope sells hope, calm, and warmth — not wax. The challenge isn't the product. It's getting consistent, beautiful content out before every peak window so buyers discover you at the right emotional moment.
Why Now?
The spring-to-Mother's Day window is the single highest-conversion period for candle and home fragrance brands. Buyers are already searching, mood-boarding, and gifting. Here's what that means for growth:
4×
Gift Search Volume
Search volume for "candle gifts" spikes 4× in the 6 weeks leading up to Mother's Day
67%
Buy from Discovery
67% of candle purchases are impulse or discovery-driven — Instagram is where that happens
3.1×
Higher AOV Gift Sets
Spring gift bundles convert at 3.1× the AOV of single-candle purchases when presented as a set
The Plan
3 Months. 3 Seasons. Built Around Your Product.
We don't use templates. Every post is designed around what's happening in your customers' lives that week — so your content always feels timely, not scheduled.
🎥
"This Is What Spring Smells Like" Reel
Slow-motion candle pour, first light of the wick, spring florals in the background. Hook: "Tell me what season this is without saying spring."
IWD tie-in
📸
Spring Scent Reveal Carousel
Slide 1: "Our spring collection is here." Slides 2-5: One scent per slide, lifestyle mood board, name + notes. Final slide: "Which is yours?"
📖
Founder Story Post — Why "Wick of Hope"?
The origin of the name. What hope means to you. Why you chose fire as the metaphor. This one earns follows.
🎥
"The Perfect Easter Gift" Reel
Styled flatlay: pastel ribbon, egg-colored products, soft morning light. Caption: "This Easter, give something that lingers." Link to shop in bio.
Gift angle
📸
Customer Ritual — UGC-style Post
"Morning Ritual" aesthetic: candle lit, coffee, journal. Either real customer content or styled shoot. "Tag us in your ritual."
📸
Scent Notes Educational Carousel
"What does bergamot actually smell like?" — 5-slide scent education series. Builds credibility + saves to favorites (algorithm signal).
🎥
"For the Woman Who Does Everything" Campaign
Emotional reel: soft hands unwrapping a candle, a card, a moment. Voiceover: "She never asks for much. Give her something that says everything." CTA: Shop now.
🔥 Hero Post
📸
Mother's Day Gift Guide Post
Styled flatlay: gift set options, price points visible ("from $28"). Simple caption: "The gift she'll actually use. Link in bio." — High click-through.
📖
"Order by May 8 for Delivery" Countdown Post
Urgency creation: last-order-date reminder with beautiful product imagery. Converts fence-sitters. Runs May 4-8.
Urgency
What You Get
Monthly Deliverables
Professional content, professionally managed — so you can focus on your product and your customers.
Instagram Reels
Short-form video scripts, directions + post copy. Lifestyle, product reveals, seasonal hooks.
4 / mo
1×/week
Static Posts & Carousels
Lifestyle flatlays, product spotlights, scent education, UGC-style posts.
8 / mo
2×/week
Story Strategy (4×/week)
Polls, countdown stickers, behind-the-scenes prompts, product links, daily engagement.
16 / mo
Swipe-up CTAs
Custom Captions + Hashtag Strategy
Every post includes brand-voice copy, CTAs, and a 20-30 tag hashtag stack researched for reach.
Every post
Included
Seasonal Event Coverage
Dedicated posts for IWD, Spring Equinox, Easter, Mother's Day — built weeks in advance.
4 events
Pre-scheduled
Monthly Performance Report
Reach, engagement rate, follower growth, top posts, next month plan and recommendations.
Monthly
Google Sheets
Why Growth Boss
We've Done This Before
10×
ROI on Ad Spend
CD Landscaping, Toronto
$84.6K
In 90 Days Organic
Sid's Ponds, Ontario
3× MoM
Revenue Growth
Salto Restaurant, Toronto
Investment
Organic Accelerator Package
Package
Organic Accelerator
$999/mo
Month-to-month · No long-term lock-in
Designed for growing product brands with a strong visual identity who need consistent, professional content to capture seasonal revenue windows.
Seasonal Package (Mar–May)
$2,997 total
- ✓ 4 Instagram Reels / month (scripts + direction)
- ✓ 8 static posts + carousels / month
- ✓ Story strategy (4×/week cadence)
- ✓ Custom captions + hashtag research
- ✓ All seasonal events covered (IWD, Easter, Mother's Day)
- ✓ Monthly content calendar (approve before posting)
- ✓ Monthly performance report with growth insights
- ✓ Dedicated content strategist on your account
- ✓ 30-day satisfaction guarantee
🕯️ Let's Capture Your Season →
Mother's Day is 10 weeks away.
Spring is already here.
The brands that start now will be found when buyers are in gift-discovery mode. The brands that wait will be pushing to an audience that's already made their choice. Wick of Hope has the product. Let's make sure they find you.