Build It (Reuben) — Closing Protocol

📋

Deal Context — What You're Working With

Read this before executing

Why Reuben Is Your Easiest Close This Week

He already said yes in spirit — he got to negotiation stage. The deal didn't die because he didn't want it. It died because the conversation stalled and nobody pushed. That's the whole gap. Spring is the catalyst that brings it back.

In construction and renovation, Q1-Q2 is everything. GTA homeowners are making project decisions right now. The company that's already posting when Reuben's competitors aren't? That's who gets the spring calls.

Key Numbers to Know

Deal value: $6,776/year · $999/mo × 3 months = $2,997 minimum start
Your anchor: CD Landscaping — $2,000 in ads → $20,000 in booked jobs (10× ROAS)
The math: One mid-size GTA renovation job = $12,000–$35,000. One GB client is ROI-positive in 30 days.
Proposal URL: proposal-hub-vercel.vercel.app/proposals/build-it-proposal.html
Re-engagement email: Already drafted in growthboss/prospects/build-it-reengagement-email.md

Step 1 — Send the Opening Email Today

Start the sequence this morning. Send from gabriel@growthboss.co

⏰ TODAY — Thursday Feb 26, ideally before noon

📧 EMAIL

To: Reuben [pull from GHL] From: gabriel@growthboss.co Subject:

Spring is when construction companies either dominate or get booked out by competitors

Hi Reuben,

Last time we spoke you were weighing things out — totally fair. Wanted to check back in now because spring changes the math.

A landscaping client of ours spent $2,000 in ads this past spring and booked $20,000 in jobs over the season.

Construction is the same principle. GTA homeowners are making renovation and building decisions right now. They're on Instagram, saving inspiration posts, Googling local contractors. The company that shows up consistently in their feed — with real project proof, before-and-afters, and trust signals — gets the calls.

The one that doesn't is invisible.

I put together a custom proposal for Build It specifically — spring content plan, pricing breakdown, and the full math on what even one mid-size job via social is worth: view it here (or I can walk you through it in 20 minutes).

Happy to pick up where we left off. Are you around this week?

Gabriel
Growth Boss | 647-916-3019

💡 Before sending: Pull Reuben's email from GHL → Contacts. Look for Build It in the construction / trades category.

Step 2 — The "Cost of Waiting" Email

Send on Day 3 if no reply (Saturday March 1 or Monday March 3)

⏰ Day 3 — Sat Mar 1 or Mon Mar 3 if no response

📧 EMAIL

To: Reuben From: gabriel@growthboss.co Subject:

The construction companies booking out this spring started in February

Reuben — just wanted to share something I keep seeing happen to construction companies in the GTA.

The ones that start their spring content in February (now) are booking April–June slots by March. The ones that wait until they "feel busy" have nothing showing up in Google, no social presence, and end up fighting for table scraps.

That gap is entirely about timing. March is when the homeowners who will be booking contractors in April and May start their research. If you're not visible now, you're not in their consideration set when they call.

The proposal I sent over lays out exactly what we'd build for Build It — including a spring calendar for March, April, and May: proposal-hub-vercel.vercel.app

Happy to do a 15-minute call to answer any questions. No pressure. I just want to make sure you have what you need to make the decision before the window closes.

Gabriel
647-916-3019

Step 3 — The Phone Call

Day 5 if still no email reply (Wednesday March 4). Full script below.

⏰ Day 5 — Wed Mar 4, ideally 10–11 AM or 1–2 PM

📞 PHONE CALL

Opening (first 10 seconds)

"Hey Reuben, it's Gabriel from Growth Boss. Got a minute?"

→ Pause and wait for his response. Let him speak first. If voicemail, skip to VM script below.

If He Says "Yeah, what's up?"

"I sent over a proposal for Build It last week — just wanted to make sure you got it and see if you had any questions before spring kicks off."

→ Short. Don't explain the whole proposal. Let him react.

If He Says "Yeah I saw it, still thinking"

"Totally fair — what's the main thing you're weighing?"

→ This is your gold. Let him name the real objection. Then go to the Objection Handlers below.

If He Says "Haven't had a chance to look"

"No worries — honestly I'd rather just walk you through it in 5 minutes than have you read it cold. When's a good time this week — I'm flexible."

→ Get the call booked. Calendly: calendly.com/gabriel-growthboss/gabriel-growthboss

The Pivot (use if he's engaging but on the fence)

"Here's the honest reality, Reuben — the timing question for construction is always spring. We work with a trades client who spent $2,000 in ads and booked $20K in jobs over one season. One mid-size renovation from social media pays for this investment 3–4× over. The math works. The only question is whether this is the right fit for Build It's goals right now."

→ This frames the conversation around ROI, not cost.

The Soft Close

"We'd want to start you in March to catch the spring wave. If you're in, I can have the paperwork done today and we'd be posting your first content within a week. What do you think?"

→ Assume the close. Give him the easy yes path.

Voicemail Script (30 seconds)

"Hey Reuben, Gabriel from Growth Boss. Sent over a custom proposal for Build It earlier this week — spring construction window in the GTA is opening up and I wanted to make sure you got it before your competitors lock in their bookings. Give me a call back at 647-916-3019 or reply to my email. Happy to walk through it in 15 minutes."

Step 4 — Text/WhatsApp (If No Phone Answer)

Construction guys often respond faster to text than email. Send same day as the call attempt.

⏰ Day 5 — After leaving voicemail, send this text

📲 SMS / WHATSAPP

FROM: Gabriel (647-916-3019) → Reuben [pull number from GHL]

Hey Reuben — Gabriel from Growth Boss. Just left you a voicemail. Sent a custom spring proposal for Build It last week. Spring booking season in the GTA is picking up. Worth a 15-min call this week — you free Thursday or Friday?

💡 Keep the text short. One question at the end ("you free Thursday or Friday?") makes it easy to reply. Don't pitch in the text — just get the call.

🛡️

Objection Handlers

The 4 things Reuben will probably say — and exactly how to respond

❌ "It's too expensive / I can't afford it right now."

Your response: "I hear you — and that's exactly why I want to show you the math. A mid-size renovation in the GTA runs $12,000–$35,000. One job that comes from social media pays for this investment 4× over. We've seen it happen in 30 days with trades clients. The question isn't whether it costs too much — it's whether one extra job this spring is worth it."

If he's still stuck: Offer the starter: "We can start you at $999/mo for 3 months — $2,997 to prove it works. If you don't see the ROI, we'll have an honest conversation." (See pricing options below.)

❌ "I'm already getting enough work / pretty busy right now."

Your response: "That's actually the perfect time to start — because the leads you book now are the ones you'll be executing in April and May. Social media has a 60–90 day warm-up. If you wait until you need the work, it's already too late for spring. The companies that are crushing it in June started in February."

❌ "I want to wait until spring / I'll do it later."

Your response: "Spring IS right now, Reuben. Homeowners in the GTA are researching contractors starting in March for April/May projects. 'Later' is February 26th. By the time you feel like it's spring, you've missed the discovery window. I'd hate for you to miss this year's best booking wave."

❌ "I tried social media before and it didn't work."

Your response: "What didn't work — posting yourself, or working with an agency? Because there's a huge difference. DIY social almost never works for trades businesses — you're running a construction company, not a content studio. What we do is completely hands-off for you: we handle strategy, creation, posting, and targeting. Your only job is to text us photos of your projects."

Then: "The CD Landscaping owner said the same thing before he worked with us. $20K in jobs later, different opinion."

💰

Pricing Options — Have These Ready

Use Option A unless he price-objects. Then offer Option B as a bridge.

✅ PREFERRED CLOSE

Option A — Full Spring Package

$6,776 /year

Full content suite: 4 posts/week × 3 platforms, spring campaign (March–May), CDL case study strategy, quarterly reporting. Best value. Lock in the full spring season now.

Best for: closing deals you want to keep long-term

Option B — 3-Month Starter

$2,997 / 3 months

Organic Accelerator at $999/mo. Prove the ROI over spring. If it works (it will), move to annual. Lower commitment for price-sensitive prospects.

Use only if: price objection is the real blocker

The Close Line — Use This Verbatim

"Here's what I suggest: let's start you in March so you catch the full spring wave. We can do the annual plan at $6,776 or if you want to test it over 3 months first at $999/month, we can do that too. Either way, I can get the paperwork done today and you'll be live before the week is out. Which one makes more sense for you?"

✅

Closing Checklist — Week of Feb 26

Track each touchpoint here

Thu Feb 26 — Pull Reuben's email + phone from GHL (Contacts → search "Build It" or "Reuben")
Thu Feb 26, AM — Send opening re-engagement email (gabriell@growthboss.co)
Sat Mar 1 / Mon Mar 3 — Send Day 3 "Cost of Waiting" follow-up email (if no reply)
Wed Mar 4, 10 AM — Make the phone call (use script above)
Wed Mar 4 (same day) — Send SMS/WhatsApp backup if no answer to call
Thu Mar 5 — Final email if no response: "Last check-in before I close the spring window for Build It in my calendar"
On YES: Send service agreement same day. First post live within 7 days.
On YES: Update GHL to Closed Won. Log deal.

Step 5 — The Final Nudge (Day 7 / Last Resort)

Only send if emails + call + text got zero response. This one creates urgency to force a decision.

⏰ Day 7 — Thu Mar 5 (if ghosted on everything)

🔒 CLOSING EMAIL

To: Reuben Subject:

Closing this out — spring slot for Build It

Reuben — I've reached out a couple of times this week and I don't want to keep bothering you.

I'm going to close the spring availability slot I was holding for Build It this Friday. If the timing isn't right, completely fine — I'll follow up when the season changes.

But if you've been meaning to get back to me and this got buried, here's the proposal one more time: view here

A quick "yes" or "not right now" is all I need. Either way, I appreciate the time we've already spoken and wish Build It a great spring season.

Gabriel | 647-916-3019

💡 Why this works: The "I'm closing the slot" line creates real urgency without being pushy. The permission to say "not right now" removes pressure and often triggers a real reply. Many deals close on this exact email.

🎯 Bottom Line

Reuben was warm. The proposal is live and beautiful. The re-engagement email is written. The spring angle is airtight. All that's left is for you to pull the trigger and start this sequence Thursday morning. One phone call or email away from a $6,776 deal.

Key numbers to have handy: $20K on $2,000 (CDL) · $12–35K avg GTA renovation · $6,776 annual · $2,997 starter option · 647-916-3019 (your number)

Build It (Reuben) — Close It This Week