Small Account Quick Close Protocol

🕯️ Wick of Hope

Candle / Home Fragrance · Spring + Mother's Day gifting window

$6,776 / yr

📅 5-Step Sequence Feb 26 → Mar 6

Step	Date	Action	Notes
Step 1	Thu Feb 26	📧 Re-engagement email	Sent. Spring + Mother's Day gifting window hook.
Step 2	Sat Feb 28	📧 Day 3 follow-up	Short, warm. Mother's Day build window reference.
Step 3	Mon Mar 2	📞 Phone call	Reference the email. Ask if they're planning anything for Easter or Mother's Day.
Step 4	Wed Mar 4	💬 SMS	Short. Name, GB, one question.
Step 5	Fri Mar 6	📧 Closing the slot	Graceful exit. Open door for spring or summer revisit.

📧 Step 2: Day 3 Follow-Up Send Saturday Feb 28

Subject: Quick follow-up — the Mother's Day content window opens in March

Hi [First Name], Just following up on the note I sent Thursday about your spring and Mother's Day content window. Quick context on why March matters: buyers follow a brand 3–6 weeks before they purchase. That means the audience Wick of Hope builds in March is the audience that buys for Mother's Day in May. Candles are consistently in the top 5 gifted products for Easter and Mother's Day. The brands that capture that moment aren't the ones posting in May — they're the ones who started showing up in March. I put together a 3-month plan that takes Wick of Hope through Easter, into Mother's Day, and builds a loyal community at the same time. Worth 20 minutes this week to walk you through it? [SDR Name] Growth Boss | 647-916-3019

📞 Step 3: Phone Script Monday Mar 2

Open "Hi, is this [Name]? This is [SDR] calling from Growth Boss — we connected about social media for Wick of Hope. I sent over an email last week about a spring and Mother's Day content plan. Did you get a chance to take a look?"

Pivot "Totally understand — the quick version: candles are top 5 gifted for Mother's Day, and the brands that win that season start building their audience in March. I put together a 3-month plan that takes you right through that window."

Soft Close "I don't need a big commitment today — just a 20-minute call to walk you through what we'd actually create for your brand. Does this week work?"

Voicemail "Hi [Name], it's [SDR] from Growth Boss. I sent over a Mother's Day content plan for Wick of Hope — candles are one of the top gifted products for that season, and March is when you need to start. I'd love to walk you through it — [number]. Talk soon."

💬 Step 4: SMS Backup Wednesday Mar 4

"Hey [Name] — [SDR] from Growth Boss. Sent over a Mother's Day content plan for Wick of Hope. 20 mins this week? Could make a real difference for your spring season."

📧 Step 5: Closing the Slot Friday Mar 6

Hi [Name], I know this got buried — no worries. Sending a final note to close the loop. If the spring window isn't right, I completely understand. We're here when the timing works. If you do want to move before Easter (Apr 5) or Mother's Day (May 11), those windows are still reachable — but content needs about 4 weeks of runway to build properly. Either way, happy to reconnect whenever. Hope spring treats Wick of Hope well. [SDR Name] Growth Boss | 647-916-3019

🛡️ Objection Handlers

"We handle our own socials already."

That's great — what we add is the strategic layer. We map content to your buying seasons and make sure your posts actually drive people to your shop at the right moment, not just get likes.

"We can't afford $999 a month right now."

Totally fair. Think about it this way — if our Mother's Day content gets you 30 extra orders at $35 average, that's the monthly fee back in one weekend. We've seen that consistently with product-based brands in the gifting category.

"We tried social media before and it didn't work."

What didn't work was probably posting without a seasonal strategy. The difference is building content 4–6 weeks BEFORE your buying window — so you have an audience ready when Mother's Day arrives, not scrambling to build one in May.

"Let me think about it / I'll get back to you."

Of course. One thing worth knowing: Easter is April 5 and the content runway for that is essentially mid-March. Can I follow up early next week to make sure you have time to decide before that window closes?

💰 Pricing Options

Starter

$999/mo

3-month minimum = $2,997
Organic content only

⭐ Recommended

$1,499/mo

6-month = $8,994
Content + Story strategy + seasonal campaigns

Growth Engine

$2,499/mo

Content + Paid Ads
Scales Easter + Mother's Day reach

Verbatim Close Line

"Wick of Hope has the most giftable product in the home fragrance space. The only thing missing is the audience that knows it. That's what we build."

🌿 Unbutter

Plant-based food brand · Spring clean-eating discovery window

$5,818 / yr

📅 5-Step Sequence Feb 26 → Mar 6

Step	Date	Action	Notes
Step 1	Thu Feb 26	📧 Re-engagement email	Sent. Spring food discovery + clean eating reset angle.
Step 2	Sat Feb 28	📧 Day 3 follow-up	Retail/growth angle + stat hook.
Step 3	Mon Mar 2	📞 Phone call	Spring new product discovery conversation.
Step 4	Wed Mar 4	💬 SMS	Quick check-in, one CTA.
Step 5	Fri Mar 6	📧 Graceful exit	Open door for summer launch window.

📧 Step 2: Day 3 Follow-Up Send Saturday Feb 28

Subject: One stat that matters for Unbutter right now

Hi [First Name], Just following up on the spring proposal I sent Thursday. One stat worth knowing: 68% of consumers say they discover new food products through social media. For a brand in the alternative/plant-based space, Instagram and TikTok aren't just nice-to-haves — they're where your buyer is actively looking right now. Spring is when Canadian consumers reset their eating habits. They try new things in March and April that become pantry staples by June. The brands that show up consistently during this window — with recipe content, lifestyle integration, and a clear brand voice — build the loyal audience that carries through summer and fall. Unbutter fits this moment perfectly. I'd love to show you what a spring content plan looks like for your brand. Quick call this week? [SDR Name] Growth Boss | 647-916-3019

📞 Step 3: Phone Script Monday Mar 2

Open "Hi [Name], this is [SDR] from Growth Boss — I sent over a spring content proposal for Unbutter last week. Did you get a chance to see it?"

Pivot "The short version: 68% of people discover new food brands through social. Spring is your biggest organic discovery window of the year — clean eating resets, new products, people actively switching up their pantry. We build content that captures that."

Soft Close "I'm not asking for a big commitment today — just 15 minutes to show you what we'd actually create for Unbutter. What does your week look like?"

Voicemail "Hi [Name], [SDR] from Growth Boss. I sent a spring content proposal for Unbutter — 68% of consumers discover new food brands through social, and spring is your biggest window. I'd love to show you what we'd build. Call me at [number]."

💬 Step 4: SMS Backup Wednesday Mar 4

"Hey [Name] — [SDR] from Growth Boss. Sent a spring content plan for Unbutter. Spring is when plant-based brands get found. 15 mins this week?"

🛡️ Objection Handlers

"We're focused on getting into retail right now."

Social proof actually accelerates retail placement. Buyers at Whole Foods and Loblaws check Instagram before listing decisions. A strong profile tells the buyer: this brand has an audience. That's leverage at the negotiating table.

"We don't have budget for this right now."

Totally fair. The starter is $999/month — that's less than a trade show booth for 3 months of consistent content building your audience. And unlike a booth, the content keeps working after we post it.

"We already have someone doing our social."

What we add is strategy — specifically, seasonal content mapped to when your buyers are actively discovering new brands. If spring is your biggest window, we make sure your content is built to capture it.

"We need to think about it."

No problem at all. One note: spring discovery spike peaks in March–April. If you want to capitalize on it, content needs to be live in early March. Can I follow up Monday so you have time to decide before that window closes?

💰 Pricing Options

Starter

$799/mo

3-month = $2,397
Organic content only

⭐ Recommended

$1,249/mo

6-month = $7,494
Content + Recipe series + seasonal plan

Growth Engine

$1,999/mo

Content + Paid Discovery Ads
Targets health-conscious buyers by postal code

Verbatim Close Line

"The people actively looking for a brand like Unbutter are on Instagram right now. The only question is whether they find you or your competitor first."

🎂 Dusted Dolce

Dessert / Bakery · Easter + Mother's Day peak gifting window

$3,950 / yr

📅 5-Step Sequence Feb 26 → Mar 6

Step	Date	Action	Notes
Step 1	Thu Feb 26	📧 Re-engagement email	Sent. Easter + Mother's Day seasonal urgency.
Step 2	Sat Feb 28	📧 Day 3 follow-up	Short. "3–6 week rule" + countdown hook.
Step 3	Mon Mar 2	📞 Phone call	Easter is 5 weeks. Are they ready?
Step 4	Wed Mar 4	💬 SMS	One question. Short.
Step 5	Fri Mar 6	📧 Graceful exit	Door open for Mother's Day if Easter window closes.

📧 Step 2: Day 3 Follow-Up Send Saturday Feb 28

Subject: Easter is 5 weeks away — here's what the math looks like for Dusted Dolce

Hi [First Name], Quick follow-up on the spring proposal I sent Thursday. Here's the thing about Easter and Mother's Day for dessert brands: people don't impulse-buy a specialty cake or dessert box. They follow a brand for 3–6 weeks first, and then they order when the moment comes. That means every week you're not posting consistently, you're shrinking the audience that will buy from you on Easter Sunday or Mother's Day morning. Easter is April 5. Mother's Day is May 11. The content you start publishing in March is what converts those customers. I have a specific 3-month plan for Dusted Dolce that covers spring menu content, Easter gifting posts, and a full Mother's Day campaign. It's short, worth a look: [proposal link] 15 minutes this week? [SDR Name] Growth Boss | 647-916-3019

📞 Step 3: Phone Script Monday Mar 2

Open "Hi [Name], [SDR] from Growth Boss — I sent over an Easter and Mother's Day content plan for Dusted Dolce last week. Did you get a chance to look at it?"

Pivot "The key insight: people follow a brand 3–6 weeks before they order a specialty dessert. Easter is April 5. That means March is when your audience decides who they're going to order from. If you're not posting now, you're not in the consideration set."

Soft Close "I put together a spring, Easter, and Mother's Day content plan specifically for your brand. I don't need a big commitment — just a 15-minute call to walk you through it. Are you free this week?"

Voicemail "Hi [Name], [SDR] from Growth Boss. Easter is 5 weeks out — for a dessert brand, that means content needs to be live in March to build the audience that orders on Easter Sunday. I have a specific plan for Dusted Dolce. Call me at [number]."

💬 Step 4: SMS Backup Wednesday Mar 4

"Hey [Name] — [SDR] from Growth Boss. Easter is in 5 weeks — are you planning anything for social? Would love to show you what we'd build for Dusted Dolce. 15 mins?"

🛡️ Objection Handlers

"Easter is too soon — maybe after."

Easter might be tight, but Mother's Day is May 11 — and that's 10 weeks away. The brands winning Mother's Day start in March. We can start small and build into it. The content we create for Easter still works for Mother's Day too.

"We're a small bakery — social media feels overwhelming."

That's exactly why we handle it. You focus on baking. We handle the posts, the captions, the hashtags, the timing — everything. You'd see weekly content without lifting a finger.

"I don't have the budget right now."

The starter is $999/mo. One specialty Easter cake order through social would typically run $75–200. If we get you 20 extra orders this Easter, that's $1,500–4,000 in revenue — more than covered. Most dessert brands see a 2–5× return on Mother's Day alone.

"I need to think about it."

Completely understand. Just know: we need about 3 weeks of content live before Easter to build the audience that orders on the day. If we start March 10, you're set. If we wait until March 20, we're cutting it close. Can I follow up Monday?

💰 Pricing Options

Starter

$999/mo

3-month = $2,997
Takes you through Mother's Day

⭐ Recommended

$1,249/mo

6-month = $7,494
Easter + Mother's Day + Summer season

Growth Engine

$1,749/mo

Content + Paid Ads
Retargeting for gifting buyers

Verbatim Close Line

"Dusted Dolce makes the kind of product people are actively searching for right now. The only thing standing between your brand and your next 50 customers is them knowing you exist."

🏔️ Western Survivor

Outdoor / Lifestyle brand · Spring season + 2 GHL contacts

$4,966 / yr

⚠️

Two contacts in GHL: Western Survivor + Kungwaani's Western Survivor — send Day 3 email to both. Reference that you're following up from last week. Same company, different decision-makers.

📅 5-Step Sequence Feb 26 → Mar 6

Step	Date	Action	Notes
Step 1	Thu Feb 26	📧 Re-engagement email	Sent to both contacts. Spring outdoor season hook.
Step 2	Sat Feb 28	📧 Day 3 follow-up	Viral outdoor content angle. Short + specific.
Step 3	Mon Mar 2	📞 Phone call	Spring launch conversation — easy entry deal.
Step 4	Wed Mar 4	💬 SMS	One question about spring plans.
Step 5	Fri Mar 6	📧 Graceful exit	Open door for summer/Canada Day window.

📧 Step 2: Day 3 Follow-Up Send Saturday Feb 28 — BOTH CONTACTS

Subject: Outdoor content gets shared — here's why spring is your window

Hi [First Name], Quick follow-up on the spring content plan I sent for Western Survivor. One thing that makes outdoor and lifestyle brands different from other categories: your content gets shared, saved, and tagged organically. A well-shot trail image, a piece of gear in the right setting, a real story from someone who's been out there — that content travels. Spring is when Canadians start dreaming about being outside again. They're scrolling in March and April with their summer trips in mind. The brands that show up consistently in that window are the ones they remember when they're ready to buy. Western Survivor fits that moment. I'd love to show you a specific content direction for your brand — what we'd actually create, what it would look like on your feed, and how it builds from spring through summer. 20-minute call this week? [SDR Name] Growth Boss | 647-916-3019

📞 Step 3: Phone Script Monday Mar 2

Open "Hi [Name], this is [SDR] from Growth Boss. I sent over a spring content proposal for Western Survivor last week — following up to see if you got a chance to take a look."

Pivot "The short version: outdoor content performs really differently from other categories — it gets shared, saved, tagged. Spring is when Canadians start planning their outdoor season. We build content that shows up right when your buyers are dreaming about being outside."

Soft Close "It's an easy entry — $699/month, we handle everything. I'd love 20 minutes to show you what we'd create specifically for Western Survivor. Are you free any day this week?"

Voicemail "Hi [Name], [SDR] from Growth Boss. Spring is when outdoor brands capture their biggest audience of the year — and your content is the thing that does it. I have a specific plan for Western Survivor. Call me back at [number]."

💬 Step 4: SMS Backup Wednesday Mar 4

"Hey [Name] — [SDR] from Growth Boss. Sent a spring content plan for Western Survivor. Canadians are planning their outdoor season now — great timing to build your audience. 20 mins?"

🛡️ Objection Handlers

"We post content ourselves already."

That's great — what we add is strategy and consistency. Outdoor brands do best with a posting rhythm + a content theme that builds over the season. Random posts get 10% of what a planned seasonal series gets in reach and saves.

"We don't have a big budget."

The starter is $699/month — that's our most accessible package. And outdoor content has some of the highest organic reach of any category. You're not paying for ads — you're paying for content that travels on its own.

"I need to discuss with my partner / team."

Of course. Would it help if I sent over a one-pager that covers exactly what we'd create and what it costs? You could share it internally and let me know what they think. I'll have it to you same day.

"Let me think about it."

Totally understand. Spring outdoor content needs to be live in early March to build the audience that's active through May. If you want to capture this window, we'd need to decide by March 10. Can I check in early next week?

💰 Pricing Options

Starter

$699/mo

3-month = $2,097
Spring season package

⭐ Recommended

$999/mo

6-month = $5,994
Spring through Canada Day + Fall launch

Growth Engine

$1,499/mo

Content + Paid Social
Targets outdoor enthusiasts by region

Verbatim Close Line

"Outdoor content is the most shareable category on Instagram. Western Survivor has the authentic story and the product — we just need to make sure people see it before they book their summer plans."

🎯 Small Account Quick Close Protocol

🕯️ Wick of Hope

🌿 Unbutter

🎂 Dusted Dolce

🏔️ Western Survivor

📊 Quick Close Summary — All 4 Accounts

Account	Value	Sent	Day 3	Proposal	Main Hook
🕯️ Wick of Hope	$6,776	Thu Feb 26	Sat Feb 28	View →	Candles = top 5 gifted for Mother's Day. Build audience in March.
🌿 Unbutter	$5,818	Thu Feb 26	Sat Feb 28	View →	68% discover new food brands on social. Spring is their biggest window.
🎂 Dusted Dolce	$3,950	Thu Feb 26	Sat Feb 28	View →	3–6 week follow rule. Easter is 5 weeks. Start now or miss it.
🏔️ Western Survivor	$4,966	Thu Feb 26	Sat Feb 28 (×2)	View →	Outdoor content gets shared. Spring = Canadians planning their season.
TOTAL	$21,510	—	All hit Sat Feb 28	—	All protocols fully armed ✅