Fri Brief Mon Mar 2 Tue Mar 3 Wed Mar 4 Brief Wed SDR Pack Thu Mar 5 Tue SDR Pack GTA Follow-Ups

πŸ”¨ Wednesday March 4 β€” Home Services & Trades SDR Pack

GTA Landscaping Β· Roofing Β· HVAC Β· Renovation Β· Painting β€” Spring Season Blitz
🌱 SPRING BOOKING WINDOW OPEN
15
Fresh Leads
5
Verticals
$27K+
Monthly if Closed
$327K
Annual Pipeline
Mar 4
Launch Day

⚑ Spring Timing = Unfair Advantage

Home services companies make 40-60% of their annual revenue March–June. Spring is when homeowners finally pull the trigger on landscaping, roofing, HVAC tune-ups, and renovations. These businesses are ACTIVELY looking for leads right now β€” and most of them have zero social media strategy. March outreach hits them when budget is flowing and motivation is highest. CDL Landscaping case study (10Γ— ROAS ($2,000 β†’ $20K revenue) in 90 days) is the perfect proof point β€” same vertical, same geography.

πŸ† Your Anchor: CDL Landscaping β€” 10Γ— ROAS ($2,000 β†’ $20K revenue) in 90 Days

Investment: $2,000
Revenue Generated: $20,000+
ROI: 10x in 90 days
Platform: Meta Ads + Instagram
Client Type: GTA Landscaping Co.

β›” LEAD QUALITY RULE: NEVER push leads to GHL without a verified phone number AND email address. If contact info is missing, mark lead as "Needs Research" and move to next. Find contacts on website, Google Maps listing, or LinkedIn before outreach.

🌿 Pack 1 β€” Landscaping & Lawn Care

5 leads Β· Spring booking window = peak urgency Β· CDL case study is IDENTICAL to these prospects
🌳

VIL Landscaping 9/10 πŸ”₯

Oakville, Burlington & Milton Β· villandscaping.ca Β· "Most reviewed landscape company in Oakville"
Target: $1,997/mo Β· Annual: $23,964
πŸ‘‘ G Handles
β–Ό
🌱 Spring Play: Their strongest booking season starts NOW. They're actively competing against CDL-type companies for the same Oakville/Oakville homeowners.
πŸ“‹ Intel

Claims to be Oakville's most reviewed landscape company β€” that's confidence worth testing. Serves Oakville, Burlington, and Milton, which overlaps perfectly with GrowthBoss's coverage area. Owner-operated feel with premium positioning. Social media presence is likely inconsistent or templated. CDL case study is the kill shot here: same geography, same vertical, same homeowner demographic.

Website
villandscaping.ca
Email
info@villandscaping.ca verify
Phone
From website/GMB find
LinkedIn
Search owner name on LinkedIn
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Owner] β€” VIL's reviews speak for themselves. Reaching out because we just generated $20K in landscaping contracts for CD Landscaping in Oakville using Instagram ads β€” 90 days, $2,000 spend. Spring window is opening. Would love to show you the exact playbook. Worth 20 min?
πŸ“ž Phone Script
πŸ“ž Call Script
Hi, is [Owner] available? ... Hi [Owner], this is Gabriel from Growth Boss β€” quick call. We just did $20,000 in landscaping contracts for CD Landscaping in Oakville using Instagram. 90 days. Spring's starting β€” wanted to see if you'd be open to a 20-minute call to see if we could do the same for VIL. Are you free Thursday or Friday this week?
🌲

Gelderman Landscape Services 9/10 πŸ”₯

Burlington & Oakville Β· gelderman.com Β· Full-service, established operation
Target: $2,497/mo Β· Annual: $29,964
Josh
β–Ό
πŸ“‹ Intel

Established Burlington/Oakville landscape company with strong team. Google reviews mention specific crew members by name β€” good sign of customer relationships. Multi-city operation suggests larger client base and marketing budget. At this size, they're likely spending on word-of-mouth but leaving Instagram/Meta money on the table.

Website
gelderman.com
Email
info@gelderman.com verify
Phone
From website/GMB find
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” Gelderman's reputation in Burlington/Oakville is solid. Reaching out because we just turned $2,000 into $20K in landscaping revenue for CD Landscaping (Oakville, 90 days). Spring booking window is open. 20-minute call to see if this works for Gelderman?
🏑

Professional Ontario Landscaping 8/10 ⚑

Since 1992 Β· Mississauga/Oakville/Burlington Β· professionalontariolandscaping.ca
Target: $1,997/mo Β· Annual: $23,964
Senthan
β–Ό
πŸ“‹ Intel

30+ years in business. Heritage = credibility, but also = they may be slow to adopt social media. This is an opportunity: a company with massive proof and history that's invisible online. The play is "you've earned the reputation β€” let's make sure Instagram knows it." Perfect for a before/after story angle.

Website
professionalontariolandscaping.ca
Email
From website find
Founded
1992 (33+ years)
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” 33 years of landscaping expertise in Mississauga/Oakville is genuinely impressive. Quick question: is that reputation visible on Instagram? We turned $2,000 into $20K for a local landscaping company in 90 days. Spring is here β€” worth a 20-minute call?
🌱

Green Thumb Landscaping 8/10 ⚑

GTA Β· greenthumb.ca Β· Property Maintenance & Design
Target: $1,997/mo Β· Annual: $23,964
Jennifer
β–Ό
πŸ“‹ Intel

Property maintenance + design positioning = recurring revenue model + project work. Both content pillars work on Instagram: before/after design projects (viral potential) + maintenance tips (authority content). Strong reviews mention they "always do an incredible job" β€” testimonial content is ready to be captured.

Website
greenthumb.ca
Email
From website find
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” Green Thumb's reviews are great. Are those project transformations showing up on Instagram? Before/after landscaping content is crushing it on Meta right now. We generated $20K in new contracts for a local landscaping company in 90 days using this approach. Quick call?
🏠

Absolute Home Services 7/10 βœ…

Oakville + GTA Β· absolutehomeservices.ca Β· Multi-service (landscaping + hardscaping)
Target: $1,497/mo Β· Annual: $17,964
Angie
β–Ό
πŸ“‹ Intel

Multi-service offering (landscaping + hardscaping) = higher average ticket + multiple content angles. Oakville-based serves GTA + Muskoka. Multi-service companies often struggle with a consistent brand voice across services β€” GrowthBoss solves this with a unified Instagram strategy.

Website
absolutehomeservices.ca
Email
From website find
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” multi-service home companies like Absolute are tough to market consistently. We solved this for a GTA landscaping company and generated $20K in new revenue in 90 days. Spring is opening. 20-minute call to see how?

πŸ—οΈ Pack 2 β€” Roofing & Exteriors

4 leads Β· Spring inspection season = highest lead intent Β· "Before your roof becomes a problem" content angle
πŸ”·

Sharp Exteriors 9/10 πŸ”₯

Oakville Β· sharpexteriors.com Β· Roofing + Windows + Doors + Eavestrough
Target: $2,497/mo Β· Annual: $29,964
Josh
β–Ό
🌱 Spring Play: Spring = peak roofing inspection season. Post-winter damage assessments drive bookings March–May. "Don't wait for the leak" content performs well.
πŸ“‹ Intel

Full exterior company in Oakville β€” roofing, windows, doors, and eavestrough. Multi-service = higher average ticket ($8K-25K+ per project) and multiple content angles. "Experience matters" positioning suggests established team. Exterior services have strong before/after visual content potential. Oakville market = affluent homeowners = high project values.

Website
sharpexteriors.com
Email
From website find
Service Area
Oakville + surrounding GTA
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” Sharp's multi-service exterior model (roofing, windows, doors, eavestrough) gives you 4 content angles most companies don't have. Spring inspection season is here. We help home services companies in Oakville fill their spring calendar through Instagram. 20 min to explore?
πŸ“ž Phone Script
πŸ“ž Call Script
Hi, is [Owner] available? ... Hi [Owner], this is Josh from Growth Boss. Quick call β€” we help exterior companies in Oakville fill their spring booking calendar through Instagram. We've generated strong ROI for home services companies in your area. Would you be open to a 20-minute call to see what this looks like for Sharp? Thursday or Friday work?
πŸ›‘οΈ

Peace of Mind Exteriors 8/10 ⚑

Oakville, Burlington, Milton Β· peaceofmindexteriors.ca Β· Roofing, Siding & Eavestrough
Target: $1,997/mo Β· Annual: $23,964
Senthan
β–Ό
πŸ“‹ Intel

"Peace of Mind" is a great brand name for content β€” the entire positioning is about trust and worry-free homeownership. That's an angle that writes itself: "You handled the hardest parts of homeownership. We'll handle your Instagram." Serves Oakville/Burlington/Milton = ideal GrowthBoss geography.

Website
peaceofmindexteriors.ca
Email
From website find
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” "Peace of Mind" is a compelling brand promise. Are you carrying it through your Instagram? We help exterior companies in Oakville/Burlington turn their spring season into consistent leads. Quick 20-min call?
🏠

BRENO Roofing Inc. 8/10 ⚑

Mississauga Β· brenoroofing.com Β· Comprehensive roofing services
Target: $1,997/mo Β· Annual: $23,964
Jennifer
β–Ό
πŸ“‹ Intel

Aims to be "THE RIGHT PARTNER for all roofing needs" β€” partnership language is a good sign of a relationship-oriented business. Serves wide GTA area (Mississauga, Richmond Hill, Oakville, Milton, Brampton). Multi-city presence means they're spending on business development already. Redirect some of that spend toward Instagram ROI.

Website
brenoroofing.com
Email
From website find
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” spring is when roofing calls spike in Mississauga. Are you showing up consistently on Instagram when homeowners are searching? We help GTA roofers fill spring calendars through social. 20-min call to see the approach?
πŸ›οΈ

Olympia Roofing Inc. 7/10 βœ…

Mississauga/Oakville/Etobicoke Β· olympiaroofing.ca Β· "Masters of their trade"
Target: $1,497/mo Β· Annual: $17,964
Angie
β–Ό
πŸ“‹ Intel

Competitive pricing model + broad service area = volume-focused business. Their own website language ("masters of their trade") is an authority claim that translates well to content. Gutters/skylight specialization = niche angles that differentiate from generic roofers.

Website
olympiaroofing.ca
Email
From website find
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” Olympia's expertise in Mississauga/Oakville is real. Does Instagram reflect that? We help GTA roofers build consistent trust-driven content that converts spring homeowners. 20 min call?

❄️ Pack 3 β€” HVAC & Climate Control

2 leads Β· Spring A/C tune-up season Β· Year-round content = recurring monthly value
🌑️

Appleby Systems 9/10 πŸ”₯

Oakville/Burlington/Hamilton Β· applebysystems.ca Β· Full HVAC installation & repair
Target: $2,497/mo Β· Annual: $29,964
Josh
β–Ό
🌱 Spring Play: March = A/C tune-up season starts. "Get your A/C ready before the July panic" content performs every year. Year-round HVAC content (spring A/C β†’ fall furnace β†’ winter emergency) = exceptional recurring value.
πŸ“‹ Intel

Oakville/Burlington/Hamilton HVAC β€” year-round service model is perfect for content. Four content seasons: spring A/C prep, summer peak, fall furnace, winter emergency. Each season has urgency-driven content. HVAC companies that use educational content ("Is your A/C ready for summer?") consistently outperform those running pure promotional ads. High average ticket ($3K-12K installs + maintenance contracts).

Website
applebysystems.ca
Email
From website find
Service Area
Oakville, Burlington, Hamilton
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” spring A/C season is 6 weeks out. Are Oakville homeowners seeing Appleby Systems on Instagram? HVAC has 4 natural content seasons that convert (spring, summer, fall, winter). We build this system for home services companies. 20-min call?
πŸ“ž Phone Script
πŸ“ž Call Script
Hi, is [Owner] available? ... Hi [Owner], this is Josh from Growth Boss. Spring A/C season is about 6 weeks away β€” quick call because we build Instagram content for HVAC companies in Oakville/Burlington that fills the spring calendar. Educational content performs really well in your space. 20 minutes to show you what this looks like for Appleby Systems?
πŸ’¨

Atlantis Air 8/10 ⚑

Oakville Β· atlantisair.com Β· Heating & Air Conditioning
Target: $1,997/mo Β· Annual: $23,964
Senthan
β–Ό
πŸ“‹ Intel

Oakville HVAC β€” trusted local expert positioning. "Reliable HVAC companies for all your heating and air conditioning needs" = broad service positioning. Spring timing makes this outreach naturally relevant. Heating + cooling = two content halves of the year, both with urgency drivers.

Website
atlantisair.com
Email
From website find
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” Atlantis Air's expertise in Oakville HVAC is real. Are homeowners seeing it on Instagram before they call? We build trust-first content systems for HVAC companies. Spring is the window. 20-min call?

πŸ”¨ Pack 4 β€” Renovation & General Contracting

3 leads Β· Spring project season Β· High average ticket = highest ROI potential per client
πŸ—οΈ

Artisan Contracting 10/10 β˜…

Burlington/Oakville/Hamilton Β· artisan-contracting.ca Β· 35+ years, full-service renovations
Target: $2,997/mo Β· Annual: $35,964
πŸ‘‘ G Handles
β–Ό
πŸ”‘ Key Play: 35 years in business = mountain of completed project photos sitting in a folder somewhere. That's a content library worth $50K+ in ad value β€” they just haven't activated it.
πŸ“‹ Intel

35+ year full-service renovation company serving Burlington, Oakville, Hamilton, Ancaster, Dundas, Waterdown, Flamborough. This is a premium prospect β€” highest ticket reno work, proven longevity, likely owner-operated with strong local reputation. The pitch: "35 years of work sitting in a photo folder β€” let's turn that into your next $500K in contracts." Before/after reno content is among the most viral home content on Meta.

Website
artisan-contracting.ca
Email
From website find
Founded
35+ years in business
πŸ“§ Day 1 β€” Cold Email (G sends this one)
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” 35 years of renovation work in Burlington/Oakville. That's a content library most companies would pay $100K to have. Before/after reno content is the highest-converting category on Instagram right now. We build systems to activate this for established contractors. 20-min call to see what this could look like for Artisan?
πŸ“ž Phone Script
πŸ“ž Call Script (G handles)
Hi, is [Owner] available? ... Hi [Owner], this is Gabriel from Growth Boss. I run a marketing agency in Oakville. Quick call β€” Artisan's been doing full renos in Burlington for 35 years, which means you have hundreds of before/after projects sitting in a photo folder. That's a content library homeowners on Instagram would go crazy for. We build the system to activate it. 20 minutes to show you what I mean β€” are you free Thursday or Friday?
🧱

Red Stone Contracting 8/10 ⚑

Oakville Β· redstonecontracting.com Β· Renovation, Restoration & Damage Repair
Target: $1,997/mo Β· Annual: $23,964
Jennifer
β–Ό
πŸ“‹ Intel

Renovation + restoration niche (mould, flooding, water damage, fire damage) = high-urgency, high-ticket work. Restoration companies have a unique content angle: "disaster recovery" stories are compelling narrative content. Before/after restoration work is emotionally resonant β€” families returning to their homes after damage. This type of content performs extremely well on Facebook where homeowners aged 35-65 live.

Website
redstonecontracting.com
Email
From website find
Specialty
Mould, flooding, water/fire damage
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” restoration before/afters (flooding, mould, fire) are the most scroll-stopping content in home services. Nobody's using it. We build content systems for renovation companies in Oakville that turn this into consistent leads. 20-min call?
πŸ–ŒοΈ

Home Painters Toronto 8/10 ⚑

GTA-wide Β· homepainters.ca Β· Interior & Exterior Painting
Target: $1,997/mo Β· Annual: $23,964
Angie
β–Ό
🌱 Spring Play: Exterior painting season opens in April. Outreach NOW means they're set up and posting when homeowners are deciding. "Fresh exterior, spring 2026" is a natural hook.
πŸ“‹ Intel

Interior + exterior painting company serving GTA. Spring = exterior painting season starts. Painting before/afters are among the fastest-performing renovation content β€” color transformations are inherently shareable. "Room reveal" content format works beautifully for painting. Perfect timing to reach them before peak season.

Website
homepainters.ca
Email
From website find
πŸ“§ Day 1 β€” Cold Email
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” painting before/afters are some of the highest-performing content on Instagram. Color transformations stop the scroll. We help GTA painting companies activate their completed projects into spring booking demand. Exterior season is 6 weeks out. 20-min call?

🌊 Pack 5 β€” Specialty Home Services

1 lead Β· Pool & outdoor living Β· Spring opening season = peak urgency
🏊

Creative Outdoor Living 9/10 πŸ”₯

Oakville/Burlington Β· Pools, Hot Tubs & Outdoor Living Spaces
Target: $2,497/mo Β· Annual: $29,964
Josh
β–Ό
🌊 Spring Play: Pool opening season = April/May. Homeowners deciding on pool installations or upgrades START researching NOW. Instagram is where they discover which pool company to trust. This is the highest-urgency spring vertical.
πŸ“‹ Intel

Pool and outdoor living companies have the most visually compelling content in home services β€” backyard transformations, pool reveals, outdoor kitchen builds. Average pool installation ticket: $40K-100K+. Even one contract from Instagram pays for 5+ years of marketing. Outdoor living content performs exceptionally on Instagram in Ontario during spring when "backyard dreams" mode kicks in. Sid's Ponds is our case study anchor for outdoor/water features.

City
Oakville / Burlington area
Vertical
Pools, Hot Tubs, Outdoor Living
Find via
Google Maps: "pool company Oakville"
πŸ“§ Day 1 β€” Cold Email (customize for actual company)
πŸ’Ό LinkedIn DM
πŸ”— LinkedIn Message
Hi [Name] β€” pool and outdoor living content is the highest-performing visual category on Instagram in Ontario spring. Homeowners planning summer projects are on Instagram NOW. We helped Sid's Ponds generate $84,600 in 90 days. 20-min call to see the approach?
πŸ“ž Phone Script
πŸ“ž Call Script
Hi, is [Owner] available? ... Hi [Owner], this is Josh from Growth Boss. Quick call β€” spring pool season is 8 weeks out and homeowners planning summer installs are deciding who to trust on Instagram right now. We generated $84,600 for Sid's Ponds using outdoor living content in 90 days. 20 minutes to show you the playbook for your company?

πŸ“Š Wednesday Pack Summary

# Company Vertical ICP Value/mo SDR
1VIL LandscapingLandscaping9/10 πŸ”₯$1,997G
2Gelderman LandscapeLandscaping9/10 πŸ”₯$2,497Josh
3Professional Ontario LandscapingLandscaping8/10 ⚑$1,997Senthan
4Green Thumb LandscapingLandscaping8/10 ⚑$1,997Jennifer
5Absolute Home ServicesMulti-service7/10 βœ…$1,497Angie
6Sharp ExteriorsRoofing9/10 πŸ”₯$2,497Josh
7Peace of Mind ExteriorsRoofing8/10 ⚑$1,997Senthan
8BRENO Roofing Inc.Roofing8/10 ⚑$1,997Jennifer
9Olympia Roofing Inc.Roofing7/10 βœ…$1,497Angie
10Appleby Systems HVACHVAC9/10 πŸ”₯$2,497Josh
11Atlantis AirHVAC8/10 ⚑$1,997Senthan
12Artisan ContractingRenovation10/10 β˜…$2,997G
13Red Stone ContractingRenovation8/10 ⚑$1,997Jennifer
14Home Painters TorontoPainting8/10 ⚑$1,997Angie
15Creative Outdoor Living (Pool)Pools9/10 πŸ”₯$2,497Josh
TOTAL (if all 15 close) $27,460/mo $329,520/yr
πŸ”‘ KEY CASE STUDIES FOR THIS PACK
CDL Landscaping (Landscaping leads): $2,000 β†’ $20,000 in 90 days Β· 10Γ— ROAS ($2,000 β†’ $20K revenue) Β· Oakville/Halton Region Β· Instagram + Meta Ads
Sid's Ponds (Outdoor/Pool leads): $84,600 in contracts in 90 days Β· Outdoor water features Β· Before/after content strategy
Halifax Honey (Social proof): 892x ROI Β· Not home services but shows GrowthBoss platform capability