📣 Q2 Paid Social Upsell — Pitch Emails

Hey [Name], Just wanted to share something cool — your Easter weekend content is completely built and ready to go. We've got posts for April 2, 3, 4, and 5 already queued up with copy. April 4 (Good Friday into Easter Saturday) is your big one. Here's what I've been thinking about while building your content: Organic reach on Instagram right now averages 3–5% of followers. So even a strong post on your best day might reach 80–200 people. Your Easter jewelry + charm content deserves a much bigger audience than that — especially when we're talking gift-buyers who are actively searching right now. I put together something specifically for you: a paid social add-on that turns your existing Easter (and Mother's Day) content into targeted gift-buyer campaigns. No new creative needed — it's the same posts, just served to 15,000–50,000 people instead of 200. Here's the full breakdown: → https://proposal-hub-vercel.vercel.app/proposals/dragonfly-gift-season-upsell.html Option A is $697/month for a 2-month Easter + Mother's Day campaign. That's it. Your content's done. We just need to flip the ads on. One thing I'd flag: March 22 is the last day to launch for fully optimized Easter results. Meta needs about a week of "learning" before peak gifting weekend. After that, every day costs more per impression. Worth a quick call this week to review? I can walk you through exactly what the targeting would look like for your audience. Gabriel Growth Boss 📞 647-916-3019 📅 https://calendly.com/gabriel-growthboss/gabriel-growthboss

Hey [Name], Quick follow-up to my email from Thursday. Here's the math that's been on my mind: If you sell 5 items over Easter weekend from organic posts → ~$250 in revenue. If those same 4 posts reached 20,000 gift-buyers instead of 200 → the math flips. At a $50 average order, 25 Easter sales covers the entire 2-month management fee. Anything beyond that is margin. Jewelry and spiritual accessories are in the top gifted product categories for Easter and Mother's Day. The people buying for moms, sisters, and partners right now are on Instagram — we just need to get Dragonfly in front of them before April 2. The full plan is here if you want to review it before we talk: → https://proposal-hub-vercel.vercel.app/proposals/dragonfly-gift-season-upsell.html I have time Thursday or Friday this week. Or whenever works for you. Gabriel

Hey [Name], Something I've been building behind the scenes — your Easter, Mother's Day, and Father's Day content are all fully planned and ready to produce. Three of the four biggest gifting moments of the year, all in the next 4 months. Luxury watches are the top gifted item for all three. Here's the opportunity I want to put in front of you: Organic Instagram reaches 3–5% of your followers. For a brand like Rey Watches, that means your posts are likely reaching a few hundred people per post — mostly people who already know you. The people who DON'T know you yet, but are about to spend $300–500 on a watch for their mom, partner, or dad? They won't see it unless we put it in front of them. Luxury gifters don't impulse-buy. They browse, research, and buy from the brand they've seen 3–4 times in the past week. That's exactly what a paid campaign does — builds the familiarity that converts to a sale right when someone is ready to buy. I put together the full plan: → https://proposal-hub-vercel.vercel.app/proposals/rey-watches-gift-season-upsell.html At $997/month for the Q2 campaign, 3 watch sales from Easter weekend alone ($1,050+ in revenue) covers the management fee AND half your monthly ad budget. A 10-sale Easter weekend is a $3,500+ month from a $997 investment. The one thing I'll flag: March 22 is our go-live deadline for Easter results. Meta's algorithm needs 7–10 days to optimize before peak gifting weekend (April 2–5). After March 22, efficiency drops fast. Do you have 20 minutes this week to review the plan together? I'll walk you through exactly how the targeting would work for your audience. Gabriel Growth Boss 📞 647-916-3019 📅 https://calendly.com/gabriel-growthboss/gabriel-growthboss

Hey [Name], Following up on the email I sent Thursday. One thing I didn't mention that's worth knowing: Paid social for luxury products is fundamentally different from fashion or consumer brands. Your average order value ($300+) means the math works even at low conversion rates. A 0.5% ROAS on $500/mo ad spend = $750 in revenue from 2–3 watch sales. That's break-even on ad spend alone — management fee aside. But here's what's actually valuable long-term: every person who engages with a Rey Watches ad during Easter goes into your retargeting pool. By Father's Day, you're reaching the same person for the 3rd time — and luxury buyers almost always convert on the 3rd or 4th touchpoint. The brands who win gift season don't wait until 2 weeks before. They start building that audience pool in late March so it's warm and ready to convert when the moment hits. Full plan is here: → https://proposal-hub-vercel.vercel.app/proposals/rey-watches-gift-season-upsell.html I blocked March 20–22 for onboarding new paid social clients — I can hold your spot if you want to confirm this week. Gabriel