Wednesday March 4
Home Services Follow-Up Sequences

Hi [Owner], Quick one — genuine curiosity. When a homeowner in Oakville is choosing between VIL and another landscaper they found on Instagram, what's the deciding factor for them? Because right now, whoever shows up consistently online usually wins that call. It doesn't matter who does better work — it matters who the homeowner trusts before they even call. We built that advantage for Cedar Springs last season. Their inquiry rate went up 3x in 90 days. Worth 20 minutes to see what that looks like for VIL this spring? Josh Growth Boss

Hi [Owner], This week we published spring content for 5 landscaping and outdoor living companies across the GTA. One of them — CDL Landscaping — we helped generate 10× ROAS ($2,000 → $20K revenue) in 90 days. A hundred calls. Fully booked spring season. We didn't change their work. We changed how the right homeowners found them. Spring is here. The homeowners planning summer projects are making decisions on Instagram right now. I'd love to show you the exact playbook. 20 minutes — no fluff. Just what works. [Book here → calendly.com/gabriel-growthboss/gabriel-growthboss] Josh Growth Boss

Hi [Owner], Spring officially started today. Which means landscaping companies that built their online presence over the last 6 weeks are already getting calls. The ones that didn't are waiting for the phone to ring. I'll take you off my list — I don't want to keep pinging you if the timing isn't right. But if you ever want to see what a proper content engine looks like for VIL, my calendar stays open. [Book here → calendly.com/gabriel-growthboss/gabriel-growthboss] Josh Growth Boss

Hi [Owner], Looked at Gelderman's work — the design quality is genuinely impressive. The gap I keep seeing with premium landscape companies is that their portfolio exists in folders and on job sites, not on Instagram where $500K+ homeowners are actually spending their Friday nights. That's a distribution problem, not a quality problem. We fix that — content that makes the work visible to the people who can actually afford it. Would love to show you what that looks like in practice. 20 minutes? Josh Growth Boss

Hi [Owner], Spring break is next week. Homeowners are at home, scrolling, planning summer renovation budgets. The landscaping companies showing up on their feeds this weekend are getting the calls next week. We helped CDL Landscaping turn 90 days of content into a fully booked season — 10× ROAS ($2,000 → $20K revenue), a hundred inbound calls. If Gelderman's feed was working at that level, what would that mean for your Q2? 20 minutes. Let's find out. [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Josh

Hi [Owner], I'll keep this short. Spring started today. I've reached out a few times — clearly not the right moment. Taking you off the list. If you ever want to talk about turning Gelderman's portfolio into a lead-generating machine, we're here. Josh Growth Boss | 647-916-3019

Hi [Owner], One thing I see consistently with landscaping companies in Ontario: the ones that show up on Instagram in February and March are the ones fully booked by June. The ones waiting until May are playing catch-up. You have about 3–4 weeks left in that window. Just wanted to flag it — not a pitch, just reality. If you want to see what a spring content launch looks like for a landscaping company your size, happy to walk you through it. Senthan Growth Boss

Hi [Owner], Sharing a quick proof point. CDL Landscaping — a client of ours — went from invisible online to 10× ROAS ($2,000 → $20K revenue) in 90 days. Over 100 inbound calls. Booked out for spring and summer. We didn't reinvent their business. We just made sure the right homeowners saw their work at the right time. If that's a problem worth solving for Professional Ontario, let's talk. [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Senthan

Hi [Owner], Closing the loop — I'll take you off my follow-up list. If spring catches you needing more inbound leads and you want to see what content marketing looks like for a company like yours, we're easy to find. Senthan Growth Boss | 647-916-3019

Hi [Owner], Genuine question — how are spring bookings looking this year? I ask because with landscaping companies, there's usually a direct correlation between how active they've been online in January/February and how fast their Q2 books up. If the calendar is already full, great — you're in good shape. If there's room to grow, that's where we come in. Happy to share what's been working for landscaping companies in the GTA right now. Jennifer Growth Boss

Hi [Owner], This week, spring break starts across Ontario. Homeowners are at home, planning, comparing. The landscaping companies that started building their Instagram presence in February are already seeing the benefit. Inquiries are up, calendars are filling. We did this for CDL Landscaping — 10× ROAS ($2,000 → $20K revenue), 100+ inbound calls — and for Sid's Ponds, where they generated $84,600 in 90 days from social content alone. 20 minutes to show you the playbook for Green Thumb? [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Jennifer

Hi [Owner], Today's the first day of spring — and my last follow-up. If the timing ever works and you want to talk about growing Green Thumb's reach online, you know where to find us. Jennifer Growth Boss | 647-916-3019

Hi [Owner], Something I've noticed: multi-service home companies like Absolute actually have a big content advantage over specialists. You can post landscaping, exterior, HVAC, and renovation content — which means you show up for 4x the search terms and keep followers engaged year-round. Specialists get quiet in the off-season. You don't have to. Wanted to share that — it's a real structural advantage most multi-service companies aren't using. Angie Growth Boss

Hi [Owner], Spring break week is here. Homeowners making decisions about landscaping, exterior work, and HVAC maintenance are all active right now. Companies showing up on Instagram this week are getting next week's calls. If you want to see what content marketing looks like for a full-service home company, I can walk you through it in 20 minutes. [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Angie

Hi [Owner], Spring started today. I'll stop reaching out. If you ever want to talk content strategy for Absolute, we're here. Angie Growth Boss

Hi [Owner], Roofing is an interesting space for content — because homeowners don't think about their roof until there's a problem. But there's a window in spring where they're proactively looking: storm season prep, post-winter inspections, spring renovation planning. That window is right now. Companies that show up on Instagram in March and April with educational roofing content own that conversation. Happy to show you what that looks like in practice. Josh Growth Boss

Hi [Owner], We've found that roofing companies get outsized engagement from two types of content: post-storm damage education and spring inspection checklists. Both drive inbound calls from homeowners who are already in "action mode." We've applied this for exterior companies in the GTA and it works — educational content builds trust, trust drives the call. If you want to see the exact content strategy, 20 minutes is all it takes. [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Josh

Hi [Owner], Spring's officially here. Last note from me. If you ever want to talk about turning Sharp's expertise into inbound leads through content, reach out anytime. Josh Growth Boss | 647-916-3019

Hi [Owner], Your brand name is genuinely strong — "Peace of Mind" is exactly what anxious homeowners want when they're thinking about roofing and exterior work. That anxiety angle is content gold. Educational posts like "5 signs your roof didn't survive winter" drive enormous engagement because they speak directly to the fear. We build that content for home service companies. And it converts. Worth a quick conversation? Senthan Growth Boss

Hi [Owner], Quick case point: CDL — a home services client — generated 10× ROAS ($2,000 → $20K revenue) in 90 days through Instagram content. Educational, trust-building content turned into booked jobs. The same playbook works for roofing and exteriors. The homeowners are there. The anxiety is there. The conversion happens when you show up with answers before they even ask. 20 minutes to see what this looks like for Peace of Mind? [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Senthan

Hi [Owner], Last follow-up. Taking you off the list. If the spring season gets busier and you want to talk about a content strategy for Peace of Mind, we're here. Senthan | Growth Boss

Hi [Owner], Pattern I've noticed with roofing companies: there's a 6-8 week lag between content activity and booked jobs. Meaning the companies posting educational and trust-building content RIGHT NOW are the ones filling their May calendar. The ones that wait until April are fighting for the scraps. BRENO has a solid reputation — getting that in front of the right homeowners on Instagram would accelerate the pipeline significantly. Worth 20 minutes to explore? Jennifer Growth Boss

Hi [Owner], Spring break week. Homeowners planning renovation and maintenance work are active right now. Companies with strong Instagram presence are getting found. Others aren't. If you want to see a content strategy specifically built for roofing companies — one that drives post-storm and spring inspection inquiries — I can walk you through it in 20 minutes. [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Jennifer

Hi [Owner], Spring is here. Removing you from my follow-up list. If you want to grow BRENO's inbound pipeline later in the season, reach out anytime. Jennifer | Growth Boss

Hi [Owner], Curious — what's your main source of new roofing jobs right now? Referrals? Home Depot leads? Cold calls? I ask because most roofing companies we talk to are 80% referral-dependent. Which is great until referral volume dips or you want to scale. Instagram content that educates homeowners before they need a roofer is the best way to build a warm lead pipeline. It's not immediate — but it compounds. Happy to show you what that looks like in practice. Angie Growth Boss

Hi [Owner], Spring is the highest-intent window for roofing customers. Post-winter damage, inspection season, renovation planning. Companies that show up on Instagram with helpful content this month are building trust with homeowners who will call them in April and May. We've done this for home service companies — 10× ROAS ($2,000 → $20K revenue) is our CDL case study benchmark. 20 minutes to see if this fits Olympia? [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Angie

Hi [Owner], Last follow-up. Removing you from my list. If you ever want to explore content marketing for Olympia, you know where to find us. Angie | Growth Boss

Hi [Owner], HVAC content has a specific pattern that converts well: homeowners respond to posts about maintenance schedules, signs of A/C failure, and energy savings — not product features. It's education-first. Trust second. Call third. AC season is about 6 weeks away. The window to build that trust online is right now — before competitors flood the feed in May. Happy to walk you through the playbook for HVAC companies. Josh Growth Boss

Hi [Owner], Spring break starts Monday. Homeowners thinking about A/C prep and spring HVAC tune-ups are starting to look around now. The HVAC companies with educational Instagram content get the call first — not because they're cheapest, but because they already built trust. We've helped home service companies drive 10× ROAS ($2,000 → $20K revenue) with exactly this approach. 20 minutes to map this out for Appleby? [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Josh

Hi [Owner], Spring officially started today — which means A/C season is less than a month out. This is my last follow-up. If you want to build Appleby's online pipeline before the rush, we're here. Josh | Growth Boss | 647-916-3019

Hi [Owner], Indoor air quality has become a top-of-mind issue for homeowners — post-COVID, post-wildfire seasons, and allergy season awareness. HVAC companies that post content around air quality filters, allergen reduction, and ventilation are seeing strong engagement. It's not boring mechanical content — it hits a real nerve. Wanted to share that framing. It's performing well for similar companies right now. Senthan Growth Boss

Hi [Owner], Allergy season starts around mid-March. Homeowners start thinking about air quality, filter replacements, and A/C prep. HVAC companies that show up with helpful Instagram content right now own that conversation. We help companies turn seasonal expertise into inbound leads. Happy to show you what that looks like for Atlantis Air in 20 minutes. [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Senthan

Hi [Owner], Last note. Removing you from my list. If you want to build Atlantis Air's online presence ahead of peak HVAC season, reach out anytime. Senthan | Growth Boss

Hi [Owner], I'll be blunt — a contracting company called "Artisan" probably does work that deserves to be seen by a much wider audience. The challenge with premium contracting: the people who can afford your level of work aren't browsing Kijiji. They're on Instagram, saving renovation inspiration content, looking for companies that feel like they match their vision. If Artisan isn't showing up there with compelling before/after and process content, you're invisible to your best clients. That's fixable. Happy to show you how. Jennifer Growth Boss

Hi [Owner], Homeowners spending $80–300K on renovation projects are finalizing their contractor choices right now — during spring break planning, before the summer build season locks up. Instagram is where they validate their gut feeling. They've already found you via referral or Google. Now they're checking your feed to see if you feel like the right fit. Is your feed doing that job for you? Happy to audit what's working and what's missing. 20 minutes, honest assessment. [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Jennifer

Hi [Owner], Spring started today. Last note from me. If you want to make Artisan's Instagram match the quality of your work — and attract the clients who can actually pay for it — we're here. Jennifer | Growth Boss | 647-916-3019

Hi [Owner], One thing I've seen across contracting companies: before/after posts dramatically outperform everything else. Not because they're flashy — because they answer the client's #1 question: "Can you actually deliver?" If Red Stone's work is strong (and from what I've seen it is), putting that before/after content in front of the right homeowners would drive inbound leads consistently. Angie Growth Boss

Hi [Owner], Spring break week. Homeowners finalizing renovation budgets and contractor shortlists. The contractors showing up on Instagram this week are the ones getting added to those shortlists. We help contracting companies build the kind of feed that converts. 20 minutes to see the approach? [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Angie

Hi [Owner], Last follow-up. Removing you from my list. Hope spring season is strong for Red Stone. If you want to talk content strategy down the road, we're here. Angie | Growth Boss

Hi [Owner], One of the highest-performing content formats for painting companies: colour trend posts. "Top exterior paint colours for 2026." "The ONE shade that's taking over GTA kitchens." People share this content constantly because it helps them visualize. Shared content = new audience = new clients who already trust you before they call. Happy to show you what a content calendar for Home Painters Toronto would look like. Josh Growth Boss

Hi [Owner], Spring cleaning mentality extends to home refreshes. Homeowners who've been staring at the same tired interior paint all winter are now actively searching for painters. Instagram is where they find companies that feel right. Before/after, colour transformations, spring refresh content — it works. 20 minutes to see what this looks like for Home Painters? [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Josh

Hi [Owner], Spring started today — peak season incoming. Last follow-up from me. If you want to drive more inbound calls through content, reach out when the timing's right. Josh | Growth Boss | 647-916-3019

Hi [Owner], We have a client — Sid's Ponds — that generated $84,600 in 90 days through Instagram content. Outdoor living, water features, dream-yard content. The mechanism: aspirational imagery + educational pool/landscape planning content + local targeting = homeowners who are ready to invest. For Creative Outdoor Living, the timing is perfect. Homeowners are starting to dream about their summer backyard RIGHT NOW. The companies building that desire with content in March are the ones getting the May pool install calls. Josh Growth Boss

Hi [Owner], Sharing a quick case study that directly applies to Creative Outdoor Living. Sid's Ponds & Gardenscapes — outdoor living, water features, high-end landscaping — generated $84,600 in 90 days through Instagram content alone. Dream-yard imagery, project reveals, behind-the-scenes installation content. The homeowners who hire companies like yours spend months fantasizing before they call. Instagram is where that fantasy lives. 20 minutes to see the playbook? [Book → calendly.com/gabriel-growthboss/gabriel-growthboss] Josh

Hi [Owner], First official day of spring. Homeowners are dreaming about their backyard upgrades right now. Last note from me. If you want to turn that dreaming into inbound inquiries for Creative Outdoor Living, reach out anytime. Josh | Growth Boss | 647-916-3019